Front Runner vs Yakima:Which is searched more?
In September 2026, Front Runner had more branded searches than Yakima among load bars brands worldwide. Front Runner was estimated to have 90.5K branded searches compared to Yakima’s 30, and held a 23.1% Share of Search versus Yakima’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Front Runner or Yakima?
Compare the load bars brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Front Runner, Yakima. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Front Runner | Yakima |
|---|---|---|---|
| Oct 2025 | 73.2% | 26.8% | <0.01% |
| Nov 2025 | 73.2% | 26.8% | <0.01% |
| Dec 2025 | 73.2% | 26.8% | <0.01% |
| Jan 2026 | 73.2% | 26.8% | <0.01% |
| Feb 2026 | 76.9% | 23.1% | <0.01% |
| Mar 2026 | 77% | 23% | <0.01% |
| Apr 2026 | 77% | 23% | <0.01% |
| May 2026 | 80.4% | 19.6% | <0.01% |
| Jun 2026 | 77% | 23% | <0.01% |
| Jul 2026 | 80.4% | 19.6% | <0.01% |
| Aug 2026 | 77% | 23% | <0.01% |
| Sep 2026 | 76.9% | 23.1% | <0.01% |
How has the Front Runner and Yakima comparison changed over the last 12 months?
3 findings
- Front Runner was ahead of Yakima in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Front Runner’s estimated Share of Search among load bars brands worldwide moved from 26.8% to 23.1%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Yakima’s estimated Share of Search among load bars brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 20 to 30.
How did search popularity change for load bars brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Yakima worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.
Estimated monthly branded searches for Front Runner worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
Other head-to-heads among load bars brands
How each brand is measured
Brandwave collects information about searches that people make online using Front Runner’s and Yakima’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Front Runner
1 branded search term
- front runner
Yakima
1 branded search term
- yakima canopy
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.