Front Runner vs Thule:Which is more popular by branded search?

Name: Front Runner vs Thule: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Thule had more branded searches than Front Runner among roof tents worldwide. Thule was estimated to have 368K branded searches compared to Front Runner’s 5.4K, and held a 97.5% Share of Search versus Front Runner’s 1.4%. These are worldwide searches for English-language branded terms.

Share of Search among roof tents worldwide in August 2026Which is more popular in search, Front Runner or Thule?

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Which is more popular in search, Front Runner or Thule?

Compare the roof tents people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Front Runner and Thule among roof tents worldwide, by month

Month	Thule	Front Runner	Roofnest	Tepui	iKamper	23Zero
Oct 2025	96.7%	2.1%	0.77%	0.28%	0.13%	0.01%
Nov 2025	97.4%	1.7%	0.5%	0.23%	0.1%	<0.01%
Dec 2025	97.9%	1.4%	0.35%	0.19%	0.09%	<0.01%
Jan 2026	98.3%	1.2%	0.28%	0.16%	0.09%	<0.01%
Feb 2026	97.4%	1.7%	0.42%	0.28%	0.13%	0.01%
Mar 2026	97.7%	1.4%	0.5%	0.27%	0.13%	<0.01%
Apr 2026	97.6%	1.4%	0.64%	0.23%	0.13%	<0.01%
May 2026	98%	1.2%	0.52%	0.19%	0.13%	<0.01%
Jun 2026	97.7%	1.4%	0.5%	0.23%	0.16%	<0.01%
Jul 2026	98%	1.2%	0.41%	0.22%	0.16%	<0.01%
Aug 2026	97.5%	1.4%	0.64%	0.26%	0.19%	0.01%
Sep 2026	—	—	—	—	—	—

How has the Front Runner and Thule comparison changed over the last 12 months?

3 findings

Thule was ahead of Front Runner in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Front Runner’s estimated Share of Search among roof tents worldwide moved from 2.1% to 1.4%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
Across the 11 months ending August 2026, Thule’s estimated Share of Search among roof tents worldwide moved from 96.7% to 97.5%, and its estimated monthly branded searches moved from 301K to 368K.

How did search popularity change for roof tents worldwide in August 2026?

2 changes

In August 2026, Thule lost estimated Share of Search among roof tents worldwide, from 98% to 97.5%.
Estimated monthly branded searches for Front Runner worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Front Runner’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.