How popular isRhino-Rack in search?
In August 2026, there were an estimated 40.5K branded searches for Rhino-Rack worldwide which held steady over the last 11 months. Rhino-Rack holds 9.9% estimated Share of Search among roof racks worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which roof racks compete with Rhino-Rack?
Share of Search by month for Thule, Rhino-Rack. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Rhino-Rack | Cruz | Atera | Yakima | Menabo |
|---|---|---|---|---|---|---|
| Oct 2025 | 88% | 11.8% | 0.08% | 0.03% | <0.01% | <0.01% |
| Nov 2025 | 88.1% | 11.8% | 0.06% | 0.02% | <0.01% | <0.01% |
| Dec 2025 | 88.1% | 11.8% | 0.04% | 0.02% | <0.01% | <0.01% |
| Jan 2026 | 90% | 9.9% | 0.04% | 0.02% | <0.01% | <0.01% |
| Feb 2026 | 88% | 11.8% | 0.06% | 0.03% | <0.01% | <0.01% |
| Mar 2026 | 90% | 9.9% | 0.06% | 0.03% | <0.01% | <0.01% |
| Apr 2026 | 89.9% | 9.9% | 0.12% | 0.03% | <0.01% | <0.01% |
| May 2026 | 91.6% | 8.2% | 0.07% | 0.03% | <0.01% | <0.01% |
| Jun 2026 | 90% | 9.9% | 0.06% | 0.03% | <0.01% | <0.01% |
| Jul 2026 | 91.7% | 8.2% | 0.05% | 0.03% | <0.01% | <0.01% |
| Aug 2026 | 90% | 9.9% | 0.06% | 0.04% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90% | 368K | -18.2% | -1.7 points | |
| 2, held 2nd | 9.9% | 40.5K | 0% | +1.7 points | |
| 3, held 3rd | 0.06% | 260 | 0% | 0 points | |
| 4, held 4th | 0.04% | 170 | 0% | 0 points | |
| 5, held 5th | <0.01% | 30 | -25% | 0 points | |
| 6, held 6th | <0.01% | 10 | -50% | 0 points |
1.
Thule90%
Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -1.7 points.
9.9%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +1.7 points.
3.Cruz
0.06%
Held 3rd. 260 estimated branded searches, 0% vs prior month. Share 0 points.
4.Atera
0.04%
Held 4th. 170 estimated branded searches, 0% vs prior month. Share 0 points.
5.
Yakima<0.01%
Held 5th. 30 estimated branded searches, -25% vs prior month. Share 0 points.
6.Menabo
<0.01%
Held 6th. 10 estimated branded searches, -50% vs prior month. Share 0 points.
Compare search popularity between Rhino-Rack and its closest rivals
How has branded search demand for Rhino-Rack changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Rhino-Rack worldwide held steady at 40.5K.
- Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among roof racks worldwide decreased from 11.8% to 9.9%.
- Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among roof racks worldwide peaked at 11.8% in December 2025 and was lowest at 8.2% in May 2026.
How did search popularity change for roof racks worldwide in August 2026?
4 changes
In August 2026, Rhino-Rack gained estimated Share of Search among roof racks worldwide, from 8.2% to 9.9%.
In August 2026, Thule lost estimated Share of Search among roof racks worldwide, from 91.7% to 90%.
Estimated monthly branded searches for Atera worldwide rose 88.9% over 11 measured months, from 90 to 170 in August 2026.
Estimated monthly branded searches for Yakima worldwide rose 50% over 11 measured months, from 20 to 30 in August 2026.
Where does Rhino-Rack compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Car roof box brands | 2nd of 6 | 9.9% | Show ranking |
| Roof racks | 2nd of 6 | 9.9% | Shown above |
How is Rhino-Rack measured?
Brandwave collects information about searches that people make online using Rhino-Rack’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- rhino rack
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Is Rhino-Rack your brand?
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