Brandwave

How popular isRhino-Rack in search?

In September 2026, there were an estimated 40.5K branded searches for Rhino-Rack worldwide which held steady over the last 12 months. Rhino-Rack holds 10% estimated Share of Search among 4x4 accessory brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Thule74.4%
  2. TJM15%
  3. Rhino-Rack10%
  4. ARB0.59%
  5. Yakima<0.01%
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Which 4x4 accessory brands compete with Rhino-Rack?

Rhino-Rack against 4x4 accessory brands worldwide, by month

Share of Search by month for Thule, TJM, Rhino-Rack. The figures are in the table below the chart.

View monthly share of search table
MonthThuleTJMRhino-RackARBYakima
Oct 202571.9%17.7%9.7%0.69%<0.01%
Nov 202574.3%14.9%10%0.73%<0.01%
Dec 202576.6%12.6%10.3%0.5%<0.01%
Jan 202679.9%10.7%8.8%0.52%<0.01%
Feb 202674.3%14.9%10%0.72%<0.01%
Mar 202675.8%15.2%8.3%0.6%<0.01%
Apr 202678.1%12.8%8.6%0.51%<0.01%
May 202681.2%10.9%7.3%0.52%<0.01%
Jun 202678.1%12.8%8.6%0.51%<0.01%
Jul 202683%9.1%7.5%0.44%<0.01%
Aug 202678.1%12.8%8.6%0.51%<0.01%
Sep 202674.4%15%10%0.59%<0.01%

  1. 1.Thule

    74.4%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -3.6 points.

  2. 2.TJM

    15%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +2.1 points.

  3. 3.Rhino-Rack

    10%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.ARB

    0.59%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Yakima

    <0.01%

    Held 5th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Rhino-Rack and its closest rivals

Every comparison with Rhino-Rack

How has branded search demand for Rhino-Rack changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Rhino-Rack worldwide held steady at 40.5K.
  • Across the 12 months ending September 2026, Rhino-Rack’s estimated Share of Search among 4x4 accessory brands worldwide peaked at 10.3% in December 2025 and was lowest at 7.3% in May 2026.

How did search popularity change for 4x4 accessory brands worldwide in September 2026?

  1. In September 2026, TJM gained estimated Share of Search among 4x4 accessory brands worldwide, from 12.8% to 15%.

  2. In September 2026, Rhino-Rack gained estimated Share of Search among 4x4 accessory brands worldwide, from 8.6% to 10%.

  3. In September 2026, Thule lost estimated Share of Search among 4x4 accessory brands worldwide, from 78.1% to 74.4%.

  4. Estimated monthly branded searches for Yakima worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.

  5. Estimated monthly branded searches for ARB worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Where does Rhino-Rack compete?

Rhino-Rack is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
4x4 accessory brands3rd of 510%Shown above
Cargo basket brands3rd of 510.5%Show ranking
Roof basket brands3rd of 410.5%Show ranking
Car roof box brands2nd of 611.8%Show ranking
Roof racks2nd of 611.8%Show ranking
Roof box brands2nd of 311.9%Show ranking

How is Rhino-Rack measured?

Brandwave collects information about searches that people make online using Rhino-Rack’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rhino rack

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How the Brand Demand Index is measured

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