Cruz vs Rhino-Rack:Which is more popular by branded search?

Name: Cruz vs Rhino-Rack: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Rhino-Rack had more branded searches than Cruz among roof racks worldwide. Rhino-Rack was estimated to have 40.5K branded searches compared to Cruz’s 260, and held a 9.9% Share of Search versus Cruz’s 0.06%. These are worldwide searches for English-language branded terms.

Share of Search among roof racks worldwide in August 2026Which is more popular in search, Cruz or Rhino-Rack?

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Which is more popular in search, Cruz or Rhino-Rack?

Compare the roof racks shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cruz and Rhino-Rack among roof racks worldwide, by month

Month	Thule	Rhino-Rack	Cruz	Atera	Yakima	Menabo
Oct 2025	88%	11.8%	0.08%	0.03%	<0.01%	<0.01%
Nov 2025	88.1%	11.8%	0.06%	0.02%	<0.01%	<0.01%
Dec 2025	88.1%	11.8%	0.04%	0.02%	<0.01%	<0.01%
Jan 2026	90%	9.9%	0.04%	0.02%	<0.01%	<0.01%
Feb 2026	88%	11.8%	0.06%	0.03%	<0.01%	<0.01%
Mar 2026	90%	9.9%	0.06%	0.03%	<0.01%	<0.01%
Apr 2026	89.9%	9.9%	0.12%	0.03%	<0.01%	<0.01%
May 2026	91.6%	8.2%	0.07%	0.03%	<0.01%	<0.01%
Jun 2026	90%	9.9%	0.06%	0.03%	<0.01%	<0.01%
Jul 2026	91.7%	8.2%	0.05%	0.03%	<0.01%	<0.01%
Aug 2026	90%	9.9%	0.06%	0.04%	<0.01%	<0.01%
Sep 2026	—	—	—	—	—	—

How has the Cruz and Rhino-Rack comparison changed over the last 12 months?

3 findings

Rhino-Rack was ahead of Cruz in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Cruz’s estimated Share of Search among roof racks worldwide moved from 0.08% to 0.06%, and its estimated monthly branded searches held steady at 260.
Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among roof racks worldwide moved from 11.8% to 9.9%, and its estimated monthly branded searches held steady at 40.5K.

How did search popularity change for roof racks worldwide in August 2026?

1 change

In August 2026, Rhino-Rack gained estimated Share of Search among roof racks worldwide, from 8.2% to 9.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Cruz’s and Rhino-Rack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.