Brandwave

How popular isRhino-Rack in search?

In August 2026, there were an estimated 40.5K branded searches for Rhino-Rack worldwide which held steady over the last 11 months. Rhino-Rack holds 9.9% estimated Share of Search among car roof box brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Thule89.6%
  2. Rhino-Rack9.9%
  3. Hapro0.24%
  4. Kamei0.21%
  5. Atera0.04%
  6. Yakima<0.01%
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Where does Rhino-Rack compete?

Rhino-Rack is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car roof box brands2nd of 69.9%Shown below
Roof racks2nd of 69.9%Show ranking

Which car roof box brands compete with Rhino-Rack?

Rhino-Rack against car roof box brands worldwide, by month

Share of Search by month for Thule, Rhino-Rack. The figures are in the table below the chart.

View monthly share of search table
MonthThuleRhino-RackHaproKameiAteraYakima
Oct 202587.9%11.8%0.14%0.11%0.03%<0.01%
Nov 202588%11.8%0.09%0.09%0.02%<0.01%
Dec 202587.9%11.8%0.11%0.09%0.02%<0.01%
Jan 202689.9%9.9%0.12%0.1%0.02%<0.01%
Feb 202687.9%11.8%0.14%0.14%0.03%<0.01%
Mar 202689.8%9.9%0.14%0.18%0.03%<0.01%
Apr 202689.8%9.9%0.14%0.18%0.03%<0.01%
May 202691.4%8.2%0.15%0.15%0.03%<0.01%
Jun 202689.7%9.9%0.18%0.18%0.03%<0.01%
Jul 202691.3%8.2%0.2%0.2%0.03%<0.01%
Aug 202689.6%9.9%0.24%0.21%0.04%<0.01%
Sep 2026——————

  1. 1.Thule

    89.6%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  2. 2.Rhino-Rack

    9.9%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Hapro

    0.24%

    Held 3rd. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Kamei

    0.21%

    Held 4th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

  5. 5.Atera

    0.04%

    Held 5th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Yakima

    <0.01%

    Held 6th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

Compare search popularity between Rhino-Rack and its closest rivals

How has branded search demand for Rhino-Rack changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rhino-Rack worldwide held steady at 40.5K.
  • Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among car roof box brands worldwide decreased from 11.8% to 9.9%.
  • Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among car roof box brands worldwide peaked at 11.8% in November 2025 and was lowest at 8.2% in July 2026.

How did search popularity change for car roof box brands worldwide in August 2026?

  1. In August 2026, Rhino-Rack gained estimated Share of Search among car roof box brands worldwide, from 8.2% to 9.9%.

  2. In August 2026, Thule lost estimated Share of Search among car roof box brands worldwide, from 91.3% to 89.6%.

  3. Estimated monthly branded searches for Kamei worldwide rose 125.6% over 11 measured months, from 390 to 880 in August 2026.

  4. Estimated monthly branded searches for Hapro worldwide rose 108.3% over 11 measured months, from 480 to 1K in August 2026.

  5. Estimated monthly branded searches for Atera worldwide rose 88.9% over 11 measured months, from 90 to 170 in August 2026.

  6. Estimated monthly branded searches for Yakima worldwide rose 50% over 11 measured months, from 20 to 30 in August 2026.

How is Rhino-Rack measured?

Brandwave collects information about searches that people make online using Rhino-Rack’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rhino rack

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How the Brand Demand Index is measured

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