Brandwave

4x4 accessory brands:Which are searched most?

In September 2026, Thule was the most searched among 4x4 accessory brands worldwide, with an estimated 301K branded searches and 74.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Thule74.4%
  2. TJM15%
  3. Rhino-Rack10%
  4. ARB0.59%
  5. Yakima<0.01%

Follow 4x4 accessory brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the 4x4 accessory brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among 4x4 accessory brands worldwide, by month

Share of Search by month for Thule, TJM, Rhino-Rack. The figures are in the table below the chart.

View monthly share of search table
MonthThuleTJMRhino-RackARBYakima
Oct 202571.9%17.7%9.7%0.69%<0.01%
Nov 202574.3%14.9%10%0.73%<0.01%
Dec 202576.6%12.6%10.3%0.5%<0.01%
Jan 202679.9%10.7%8.8%0.52%<0.01%
Feb 202674.3%14.9%10%0.72%<0.01%
Mar 202675.8%15.2%8.3%0.6%<0.01%
Apr 202678.1%12.8%8.6%0.51%<0.01%
May 202681.2%10.9%7.3%0.52%<0.01%
Jun 202678.1%12.8%8.6%0.51%<0.01%
Jul 202683%9.1%7.5%0.44%<0.01%
Aug 202678.1%12.8%8.6%0.51%<0.01%
Sep 202674.4%15%10%0.59%<0.01%

This month’s ranking, September 2026

  1. 1.Thule

    74.4%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -3.6 points.

  2. 2.TJM

    15%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +2.1 points.

  3. 3.Rhino-Rack

    10%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.ARB

    0.59%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Yakima

    <0.01%

    Held 5th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among 4x4 accessory brands worldwide?

In September 2026, Thule was the most searched among 4x4 accessory brands worldwide, with an estimated 301K branded searches and 74.4% estimated Share of Search within this set. TJM is in 2nd place, 59.5 percentage points behind at 15% Share of Search.

Global 4x4 accessory brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Thule71.9% → 74.4%83%Jul 202671.9%Oct 20251st
TJM17.7% → 15%17.7%Oct 20259.1%Jul 20262nd
Rhino-Rack9.7% → 10%10.3%Dec 20257.3%May 20263rd
ARB0.69% → 0.59%0.73%Nov 20250.44%Jul 20264th
Yakima<0.01%<0.01%Apr 2026<0.01%Jan 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Thule’s estimated Share of Search among 4x4 accessory brands worldwide increased from 71.9% to 74.4%.
  • Across the 12 months ending September 2026, TJM’s estimated Share of Search among 4x4 accessory brands worldwide decreased from 17.7% to 15%.
  • Across the 12 months ending September 2026, Thule’s estimated Share of Search among 4x4 accessory brands worldwide peaked at 83% in July 2026 and was lowest at 71.9% in October 2025.
  • Across the 12 months ending September 2026, TJM’s estimated Share of Search among 4x4 accessory brands worldwide peaked at 17.7% in October 2025 and was lowest at 9.1% in July 2026.
  • Across the 12 months ending September 2026, Rhino-Rack’s estimated Share of Search among 4x4 accessory brands worldwide peaked at 10.3% in December 2025 and was lowest at 7.3% in May 2026.
  • Across the 12 months ending September 2026, Rhino-Rack, ARB and Yakima held steady: their estimated Share of Search among 4x4 accessory brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for 4x4 accessory brands worldwide in September 2026?

  1. In September 2026, TJM gained estimated Share of Search among 4x4 accessory brands worldwide, from 12.8% to 15%.

  2. In September 2026, Rhino-Rack gained estimated Share of Search among 4x4 accessory brands worldwide, from 8.6% to 10%.

  3. In September 2026, Thule lost estimated Share of Search among 4x4 accessory brands worldwide, from 78.1% to 74.4%.

  4. Estimated monthly branded searches for Yakima worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.

  5. Estimated monthly branded searches for ARB worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free