Baja Designs vs Rhino-Rack:Which is searched more?
In September 2026, Baja Designs had more branded searches than Rhino-Rack among 4x4 accessory brands worldwide. Baja Designs had about 49,500 branded searches, while Rhino-Rack had 40,500. Baja Designs made up 5.6% of all 4x4 accessory brand searches we track, and Rhino-Rack accounted for 4.6%. These are worldwide searches for English-language branded terms.
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Is Baja Designs or Rhino-Rack more popular in search?
Compare the 4x4 accessory brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Baja Designs, Rhino-Rack. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rough Country | Thule | TJM | Baja Designs | Rhino-Rack | Ironman 4x4 | WARN | ARB | Yakima |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.7% | 33.3% | 8.2% | 5.5% | 4.5% | 3.7% | 3.8% | 0.32% | <0.01% |
| Nov 2025 | 36.3% | 36.3% | 7.3% | 7.3% | 4.9% | 4% | 3.6% | 0.35% | <0.01% |
| Dec 2025 | 37.6% | 37.6% | 6.2% | 6.2% | 5.1% | 3.4% | 3.8% | 0.25% | <0.01% |
| Jan 2026 | 34.6% | 42.3% | 5.7% | 5.7% | 4.7% | 3.1% | 3.7% | 0.27% | <0.01% |
| Feb 2026 | 41.5% | 33.9% | 6.8% | 5.6% | 4.6% | 3.7% | 3.6% | 0.33% | <0.01% |
| Mar 2026 | 37.6% | 37.6% | 7.6% | 5.1% | 4.1% | 3.4% | 4.3% | 0.3% | <0.01% |
| Apr 2026 | 38.4% | 38.4% | 6.3% | 5.2% | 4.2% | 3.5% | 3.9% | 0.25% | <0.01% |
| May 2026 | 35.5% | 43.4% | 5.8% | 4.8% | 3.9% | 3.2% | 3.2% | 0.28% | <0.01% |
| Jun 2026 | 34% | 41.6% | 6.8% | 5.6% | 4.6% | 3.7% | 3.4% | 0.27% | <0.01% |
| Jul 2026 | 31.4% | 46.9% | 5.2% | 5.2% | 4.2% | 3.5% | 3.4% | 0.25% | <0.01% |
| Aug 2026 | 38.4% | 38.4% | 6.3% | 5.2% | 4.2% | 3.5% | 3.9% | 0.25% | <0.01% |
| Sep 2026 | 41.4% | 33.9% | 6.8% | 5.6% | 4.6% | 3.7% | 3.7% | 0.27% | <0.01% |
How has the Baja Designs and Rhino-Rack comparison changed over the last 12 months?
3 findings
- Baja Designs was ahead of Rhino-Rack in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baja Designs’ share of searches among 4x4 accessory brands worldwide moved from 5.5% to 5.6%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Rhino-Rack’s share of searches among 4x4 accessory brands worldwide moved from 4.5% to 4.6%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for 4x4 accessory brands worldwide in September 2026?
0 changes
Neither Baja Designs nor Rhino-Rack moved beyond provider rounding among 4x4 accessory brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Baja Designs’ and Rhino-Rack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baja Designs
1 branded search term
- baja designs
Rhino-Rack
1 branded search term
- rhino rack
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