ARB vs Rhino-Rack:Which is searched more?
In September 2026, Rhino-Rack had more branded searches than ARB among 4x4 accessory brands worldwide. Rhino-Rack was estimated to have 40.5K branded searches compared to ARB’s 2.4K, and held a 10% Share of Search versus ARB’s 0.59%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ARB or Rhino-Rack?
Compare the 4x4 accessory brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rhino-Rack, ARB. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | TJM | Rhino-Rack | ARB | Yakima |
|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 17.7% | 9.7% | 0.69% | <0.01% |
| Nov 2025 | 74.3% | 14.9% | 10% | 0.73% | <0.01% |
| Dec 2025 | 76.6% | 12.6% | 10.3% | 0.5% | <0.01% |
| Jan 2026 | 79.9% | 10.7% | 8.8% | 0.52% | <0.01% |
| Feb 2026 | 74.3% | 14.9% | 10% | 0.72% | <0.01% |
| Mar 2026 | 75.8% | 15.2% | 8.3% | 0.6% | <0.01% |
| Apr 2026 | 78.1% | 12.8% | 8.6% | 0.51% | <0.01% |
| May 2026 | 81.2% | 10.9% | 7.3% | 0.52% | <0.01% |
| Jun 2026 | 78.1% | 12.8% | 8.6% | 0.51% | <0.01% |
| Jul 2026 | 83% | 9.1% | 7.5% | 0.44% | <0.01% |
| Aug 2026 | 78.1% | 12.8% | 8.6% | 0.51% | <0.01% |
| Sep 2026 | 74.4% | 15% | 10% | 0.59% | <0.01% |
How has the ARB and Rhino-Rack comparison changed over the last 12 months?
3 findings
- Rhino-Rack was ahead of ARB in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ARB’s estimated Share of Search among 4x4 accessory brands worldwide moved from 0.69% to 0.59%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Rhino-Rack’s estimated Share of Search among 4x4 accessory brands worldwide moved from 9.7% to 10%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for 4x4 accessory brands worldwide in September 2026?
2 changes
In September 2026, Rhino-Rack gained estimated Share of Search among 4x4 accessory brands worldwide, from 8.6% to 10%.
Estimated monthly branded searches for ARB worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
Other head-to-heads among 4x4 accessory brands
How each brand is measured
Brandwave collects information about searches that people make online using ARB’s and Rhino-Rack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ARB
1 branded search term
- arb 4x4
Rhino-Rack
1 branded search term
- rhino rack
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