Brandwave

How popular isCruz in search?

In August 2026, there were an estimated 260 branded searches for Cruz worldwide which held steady over the last 11 months. Cruz holds 0.06% estimated Share of Search among roof racks worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Thule90%
  2. Rhino-Rack9.9%
  3. Cruz0.06%
  4. Atera0.04%
  5. Yakima<0.01%
  6. Menabo<0.01%
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Which roof racks compete with Cruz?

Cruz against roof racks worldwide, by month

Share of Search by month for Thule, Rhino-Rack, Cruz. The figures are in the table below the chart.

View monthly share of search table
MonthThuleRhino-RackCruzAteraYakimaMenabo
Oct 202588%11.8%0.08%0.03%<0.01%<0.01%
Nov 202588.1%11.8%0.06%0.02%<0.01%<0.01%
Dec 202588.1%11.8%0.04%0.02%<0.01%<0.01%
Jan 202690%9.9%0.04%0.02%<0.01%<0.01%
Feb 202688%11.8%0.06%0.03%<0.01%<0.01%
Mar 202690%9.9%0.06%0.03%<0.01%<0.01%
Apr 202689.9%9.9%0.12%0.03%<0.01%<0.01%
May 202691.6%8.2%0.07%0.03%<0.01%<0.01%
Jun 202690%9.9%0.06%0.03%<0.01%<0.01%
Jul 202691.7%8.2%0.05%0.03%<0.01%<0.01%
Aug 202690%9.9%0.06%0.04%<0.01%<0.01%
Sep 2026——————

  1. 1.Thule

    90%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  2. 2.Rhino-Rack

    9.9%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +1.7 points.

  3. 3.Cruz

    0.06%

    Held 3rd. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Atera

    0.04%

    Held 4th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Yakima

    <0.01%

    Held 5th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

  6. 6.Menabo

    <0.01%

    Held 6th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare search popularity between Cruz and its closest rivals

How has branded search demand for Cruz changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Cruz worldwide held steady at 260.
  • Across the 11 months ending August 2026, Cruz’s estimated Share of Search among roof racks worldwide held steady, from 0.08% to 0.06%.

How did search popularity change for roof racks worldwide in August 2026?

  1. In August 2026, Rhino-Rack gained estimated Share of Search among roof racks worldwide, from 8.2% to 9.9%.

  2. In August 2026, Thule lost estimated Share of Search among roof racks worldwide, from 91.7% to 90%.

  3. Estimated monthly branded searches for Atera worldwide rose 88.9% over 11 measured months, from 90 to 170 in August 2026.

  4. Estimated monthly branded searches for Yakima worldwide rose 50% over 11 measured months, from 20 to 30 in August 2026.

How is Cruz measured?

Brandwave collects information about searches that people make online using Cruz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cruz roof

Do you work for Cruz? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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