How popular isThule in search?
In August 2026, there were an estimated 368K branded searches for Thule worldwide which is up 22.3% over the last 11 months. Thule holds 90% estimated Share of Search among roof racks worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Thule90%
Rhino-Rack9.9%- Cruz0.06%
- Atera0.04%
Yakima<0.01%- Menabo<0.01%
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Which roof racks compete with Thule?
Share of Search by month for Thule, Rhino-Rack. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Rhino-Rack | Cruz | Atera | Yakima | Menabo |
|---|---|---|---|---|---|---|
| Oct 2025 | 88% | 11.8% | 0.08% | 0.03% | <0.01% | <0.01% |
| Nov 2025 | 88.1% | 11.8% | 0.06% | 0.02% | <0.01% | <0.01% |
| Dec 2025 | 88.1% | 11.8% | 0.04% | 0.02% | <0.01% | <0.01% |
| Jan 2026 | 90% | 9.9% | 0.04% | 0.02% | <0.01% | <0.01% |
| Feb 2026 | 88% | 11.8% | 0.06% | 0.03% | <0.01% | <0.01% |
| Mar 2026 | 90% | 9.9% | 0.06% | 0.03% | <0.01% | <0.01% |
| Apr 2026 | 89.9% | 9.9% | 0.12% | 0.03% | <0.01% | <0.01% |
| May 2026 | 91.6% | 8.2% | 0.07% | 0.03% | <0.01% | <0.01% |
| Jun 2026 | 90% | 9.9% | 0.06% | 0.03% | <0.01% | <0.01% |
| Jul 2026 | 91.7% | 8.2% | 0.05% | 0.03% | <0.01% | <0.01% |
| Aug 2026 | 90% | 9.9% | 0.06% | 0.04% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90% | 368K | -18.2% | -1.7 points | |
| 2, held 2nd | 9.9% | 40.5K | 0% | +1.7 points | |
| 3, held 3rd | 0.06% | 260 | 0% | 0 points | |
| 4, held 4th | 0.04% | 170 | 0% | 0 points | |
| 5, held 5th | <0.01% | 30 | -25% | 0 points | |
| 6, held 6th | <0.01% | 10 | -50% | 0 points |
1.
Thule90%
Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -1.7 points.
9.9%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +1.7 points.
3.Cruz
0.06%
Held 3rd. 260 estimated branded searches, 0% vs prior month. Share 0 points.
4.Atera
0.04%
Held 4th. 170 estimated branded searches, 0% vs prior month. Share 0 points.
5.
Yakima<0.01%
Held 5th. 30 estimated branded searches, -25% vs prior month. Share 0 points.
6.Menabo
<0.01%
Held 6th. 10 estimated branded searches, -50% vs prior month. Share 0 points.
Compare search popularity between Thule and its closest rivals
How has branded search demand for Thule changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Thule worldwide rose from 301K to 368K.
- Across the 11 months ending August 2026, Thule’s estimated Share of Search among roof racks worldwide increased from 88% to 90%.
- Across the 11 months ending August 2026, Thule’s estimated Share of Search among roof racks worldwide peaked at 91.7% in July 2026 and was lowest at 88% in October 2025.
How did search popularity change for roof racks worldwide in August 2026?
4 changes
In August 2026, Rhino-Rack gained estimated Share of Search among roof racks worldwide, from 8.2% to 9.9%.
In August 2026, Thule lost estimated Share of Search among roof racks worldwide, from 91.7% to 90%.
Estimated monthly branded searches for Atera worldwide rose 88.9% over 11 measured months, from 90 to 170 in August 2026.
Estimated monthly branded searches for Yakima worldwide rose 50% over 11 measured months, from 20 to 30 in August 2026.
Where does Thule compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tow bars | 1st of 6 | 49.7% | Show ranking |
| Bike racks | 1st of 6 | 68.2% | Show ranking |
| Car roof box brands | 1st of 6 | 89.6% | Show ranking |
| Roof racks | 1st of 6 | 90% | Shown above |
| Rv accessories | 1st of 6 | 90.4% | Show ranking |
| Caravan accessories | 1st of 6 | 95.8% | Show ranking |
| Roof tents | 1st of 6 | 97.5% | Show ranking |
How is Thule measured?
Brandwave collects information about searches that people make online using Thule’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- thule
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Is Thule your brand?
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