Naturnest vs Thule:Which is more popular?
In September 2026, Thule had more branded searches than Naturnest among roof tents worldwide. Thule had about 2,900 branded searches, while Naturnest had 2,400. Thule made up 4.1% of all roof tent searches we track, and Naturnest accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about roof tents, Thule appeared in two of the five answers and Naturnest in none.
Who do people search for more?
Thule, about 21% more searches than Naturnest
Who does AI mention more?
Thule, mentioned in 2 of 5 answers, Naturnest in 0
Who does AI recommend more?
Thule, the only one of the two named
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Top roof tents in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Thule was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Naturnest did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Roofnest3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
iKamper2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Thule2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
23Zero1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smittybilt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tepui1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Darche0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
James Baroud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Naturnest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yakima0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about roof tents
5 answers
Asked ChatGPT
“Which roof tent should I buy?”
Asked ChatGPT
“What are the best roof tent brands?”
Asked ChatGPT
“What's the best roof tent for camping off road?”
Searched Google, AI Overview
“roof tents”
Searched Google, AI Overview
“roof tent for suv”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Share of searches by month for Thule, Naturnest. The figures are in the table below the chart.
View monthly share of searches table
| Month | iKamper | Roofnest | 23Zero | Darche | James Baroud | Thule | Naturnest | Yakima | Autohome | Smittybilt | Tepui | Front Runner |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 18.3% | 18% | 7.6% | 8% | 3.6% | 2.8% | 3.4% | 1.3% | 1.8% | 1.3% | 0.39% |
| Nov 2025 | 35.3% | 15.6% | 19% | 10% | 6.9% | 3% | 3.8% | 2.8% | 1% | 1% | 1.4% | 0.33% |
| Dec 2025 | 34.7% | 14.9% | 18.7% | 10.2% | 6.8% | 3.6% | 4.5% | 2.9% | 1% | 0.98% | 1.4% | 0.32% |
| Jan 2026 | 35.2% | 12.3% | 18.9% | 10.4% | 8.4% | 3.7% | 3.7% | 3.2% | 1.5% | 1% | 1.1% | 0.33% |
| Feb 2026 | 38% | 13.3% | 16.7% | 7.3% | 9.1% | 4% | 4% | 3.3% | 1.4% | 1.1% | 1.5% | 0.35% |
| Mar 2026 | 33.4% | 14.7% | 17.9% | 7.8% | 9.7% | 4.3% | 3.5% | 3.5% | 1.8% | 1.4% | 1.5% | 0.47% |
| Apr 2026 | 38.2% | 14.5% | 13.8% | 6% | 9.1% | 6.1% | 3.3% | 4% | 1.6% | 1.6% | 1.2% | 0.54% |
| May 2026 | 41.4% | 15.1% | 12.2% | 5.3% | 8.1% | 5.4% | 3.6% | 3.5% | 2% | 1.8% | 1.1% | 0.48% |
| Jun 2026 | 41.7% | 14.6% | 12.3% | 5.3% | 8.2% | 5.4% | 3.6% | 3.5% | 1.6% | 2.2% | 1.1% | 0.48% |
| Jul 2026 | 40.2% | 14% | 11.8% | 6.3% | 9.6% | 5.2% | 3.4% | 3.7% | 2.4% | 1.7% | 1.2% | 0.46% |
| Aug 2026 | 42.4% | 12.7% | 12.5% | 6.5% | 10.2% | 4.5% | 3% | 3.2% | 2.4% | 1.2% | 1% | 0.4% |
| Sep 2026 | 38.9% | 14.2% | 14.1% | 9.5% | 7.6% | 4.1% | 3.4% | 3.4% | 1.9% | 1.7% | 1% | 0.3% |
Thule sells other things too, so only its searches that name this product count here, like “thule roof tent”.
How has the Naturnest and Thule comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Naturnest took it in November 2025, Thule took it in March 2026.
- Across the 12 months ending September 2026, Naturnest’s share of searches among roof tents worldwide moved from 2.8% to 3.4%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
- Across the 12 months ending September 2026, Thule’s share of searches among roof tents worldwide moved from 3.6% to 4.1%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
How did search popularity change for roof tents worldwide in September 2026?
2 changes
Thule’s share of searches among roof tents worldwide has lost ground for 3 months in a row, from 5.4% to 4.1% in September 2026.
In September 2026, Naturnest rose from 8th to 7th among roof tents worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Naturnest’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among roof tents
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