23Zero vs Roofnest:Which is more popular?
In September 2026, 23Zero and Roofnest were level in searches among roof tents worldwide, with an estimated 9.9K versus 10K branded searches, at 14.1% and 14.2% of the total. When we asked ChatGPT and Google AI Overviews about roof tents, Roofnest appeared in three of the five answers and 23Zero in one. Roofnest was mentioned before 23Zero in two out of three answers.
Who do people search for more?
Roofnest and 23Zero are searched for about as often as each other.
Who does AI mention more?
Roofnest, mentioned in 3 of 5 answers, 23Zero in 1
Who does AI recommend more?
Roofnest, named ahead of 23Zero in 2 of 3 answers
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Top roof tents in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Roofnest was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. 23Zero was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Roofnest was listed before 23Zero in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Roofnest3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
iKamper2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thule2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
23Zero1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smittybilt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tepui1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Darche0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
James Baroud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Naturnest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yakima0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about roof tents
5 answers
Asked ChatGPT
“Which roof tent should I buy?”
Asked ChatGPT
“What are the best roof tent brands?”
Asked ChatGPT
“What's the best roof tent for camping off road?”
Searched Google, AI Overview
“roof tents”
Searched Google, AI Overview
“roof tent for suv”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Share of searches by month for Roofnest, 23Zero. The figures are in the table below the chart.
View monthly share of searches table
| Month | iKamper | Roofnest | 23Zero | Darche | James Baroud | Thule | Naturnest | Yakima | Autohome | Smittybilt | Tepui | Front Runner |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 18.3% | 18% | 7.6% | 8% | 3.6% | 2.8% | 3.4% | 1.3% | 1.8% | 1.3% | 0.39% |
| Nov 2025 | 35.3% | 15.6% | 19% | 10% | 6.9% | 3% | 3.8% | 2.8% | 1% | 1% | 1.4% | 0.33% |
| Dec 2025 | 34.7% | 14.9% | 18.7% | 10.2% | 6.8% | 3.6% | 4.5% | 2.9% | 1% | 0.98% | 1.4% | 0.32% |
| Jan 2026 | 35.2% | 12.3% | 18.9% | 10.4% | 8.4% | 3.7% | 3.7% | 3.2% | 1.5% | 1% | 1.1% | 0.33% |
| Feb 2026 | 38% | 13.3% | 16.7% | 7.3% | 9.1% | 4% | 4% | 3.3% | 1.4% | 1.1% | 1.5% | 0.35% |
| Mar 2026 | 33.4% | 14.7% | 17.9% | 7.8% | 9.7% | 4.3% | 3.5% | 3.5% | 1.8% | 1.4% | 1.5% | 0.47% |
| Apr 2026 | 38.2% | 14.5% | 13.8% | 6% | 9.1% | 6.1% | 3.3% | 4% | 1.6% | 1.6% | 1.2% | 0.54% |
| May 2026 | 41.4% | 15.1% | 12.2% | 5.3% | 8.1% | 5.4% | 3.6% | 3.5% | 2% | 1.8% | 1.1% | 0.48% |
| Jun 2026 | 41.7% | 14.6% | 12.3% | 5.3% | 8.2% | 5.4% | 3.6% | 3.5% | 1.6% | 2.2% | 1.1% | 0.48% |
| Jul 2026 | 40.2% | 14% | 11.8% | 6.3% | 9.6% | 5.2% | 3.4% | 3.7% | 2.4% | 1.7% | 1.2% | 0.46% |
| Aug 2026 | 42.4% | 12.7% | 12.5% | 6.5% | 10.2% | 4.5% | 3% | 3.2% | 2.4% | 1.2% | 1% | 0.4% |
| Sep 2026 | 38.9% | 14.2% | 14.1% | 9.5% | 7.6% | 4.1% | 3.4% | 3.4% | 1.9% | 1.7% | 1% | 0.3% |
How has the 23Zero and Roofnest comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: 23Zero took it in November 2025, Roofnest took it in April 2026.
- Across the 12 months ending September 2026, 23Zero’s share of searches among roof tents worldwide moved from 18% to 14.1%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Roofnest’s share of searches among roof tents worldwide moved from 18.3% to 14.2%, and its estimated monthly branded searches moved from 12.3K to 10K.
How did search popularity change for roof tents worldwide in September 2026?
2 changes
In September 2026, 23Zero gained share of searches among roof tents worldwide, from 12.5% to 14.1%.
In September 2026, Roofnest gained share of searches among roof tents worldwide, from 12.7% to 14.2%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using 23Zero’s and Roofnest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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