How popular isThule in search?
In August 2026, there were an estimated 368K branded searches for Thule worldwide which is up 22.3% over the last 11 months. Thule holds 97.5% estimated Share of Search among roof tents worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Thule97.5%- Front Runner1.4%
- Roofnest0.64%
- Tepui0.26%
- iKamper0.19%
- 23Zero0.01%
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Which roof tents compete with Thule?
Share of Search by month for Thule. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Front Runner | Roofnest | Tepui | iKamper | 23Zero |
|---|---|---|---|---|---|---|
| Oct 2025 | 96.7% | 2.1% | 0.77% | 0.28% | 0.13% | 0.01% |
| Nov 2025 | 97.4% | 1.7% | 0.5% | 0.23% | 0.1% | <0.01% |
| Dec 2025 | 97.9% | 1.4% | 0.35% | 0.19% | 0.09% | <0.01% |
| Jan 2026 | 98.3% | 1.2% | 0.28% | 0.16% | 0.09% | <0.01% |
| Feb 2026 | 97.4% | 1.7% | 0.42% | 0.28% | 0.13% | 0.01% |
| Mar 2026 | 97.7% | 1.4% | 0.5% | 0.27% | 0.13% | <0.01% |
| Apr 2026 | 97.6% | 1.4% | 0.64% | 0.23% | 0.13% | <0.01% |
| May 2026 | 98% | 1.2% | 0.52% | 0.19% | 0.13% | <0.01% |
| Jun 2026 | 97.7% | 1.4% | 0.5% | 0.23% | 0.16% | <0.01% |
| Jul 2026 | 98% | 1.2% | 0.41% | 0.22% | 0.16% | <0.01% |
| Aug 2026 | 97.5% | 1.4% | 0.64% | 0.26% | 0.19% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 97.5% | 368K | -18.2% | -0.6 points | |
| 2, held 2nd | 1.4% | 5.4K | 0% | +0.3 points | |
| 3, held 3rd | 0.64% | 2.4K | +26.3% | +0.2 points | |
| 4, held 4th | 0.26% | 1K | 0% | 0 points | |
| 5, held 5th | 0.19% | 720 | 0% | 0 points | |
| 6, held 6th | 0.01% | 40 | +33.3% | 0 points |
1.
Thule97.5%
Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
1.4%
Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
3.Roofnest
0.64%
Held 3rd. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.2 points.
4.Tepui
0.26%
Held 4th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
5.iKamper
0.19%
Held 5th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
6.23Zero
0.01%
Held 6th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.
Compare search popularity between Thule and its closest rivals
How has branded search demand for Thule changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Thule worldwide rose from 301K to 368K.
- Across the 11 months ending August 2026, Thule’s estimated Share of Search among roof tents worldwide increased from 96.7% to 97.5%.
- Across the 11 months ending August 2026, Thule’s estimated Share of Search among roof tents worldwide peaked at 98.3% in January 2026 and was lowest at 96.7% in October 2025.
How did search popularity change for roof tents worldwide in August 2026?
4 changes
In August 2026, Thule lost estimated Share of Search among roof tents worldwide, from 98% to 97.5%.
Estimated monthly branded searches for iKamper worldwide rose 84.6% over 11 measured months, from 390 to 720 in August 2026.
Estimated monthly branded searches for Tepui worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.
Estimated monthly branded searches for Front Runner worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
Where does Thule compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tow bars | 1st of 6 | 49.7% | Show ranking |
| Bike racks | 1st of 6 | 68.2% | Show ranking |
| Car roof box brands | 1st of 6 | 89.6% | Show ranking |
| Roof racks | 1st of 6 | 90% | Show ranking |
| Rv accessories | 1st of 6 | 90.4% | Show ranking |
| Caravan accessories | 1st of 6 | 95.8% | Show ranking |
| Roof tents | 1st of 6 | 97.5% | Shown above |
How is Thule measured?
Brandwave collects information about searches that people make online using Thule’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- thule
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Is Thule your brand?
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