Brandwave

Thetford vs Thule:Which is more popular by branded search?

In August 2026, Thule had more branded searches than Thetford among rv accessories worldwide. Thule was estimated to have 368K branded searches compared to Thetford’s 27.1K, and held a 90.4% Share of Search versus Thetford’s 6.7%. These are worldwide searches for English-language branded terms.

Share of Search among rv accessories worldwide in August 2026Which is more popular in search, Thetford or Thule?
Thetford6.7%27.1K searches
vs
Thule90.4%368K searches

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Which is more popular in search, Thetford or Thule?

Compare the rv accessories people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Thetford and Thule among rv accessories worldwide, by month

Share of Search by month for Thule, Thetford. The figures are in the table below the chart.

View monthly share of search table
MonthThuleThetfordDometicCarefreeBlue OxCamco
Oct 202591.8%5.5%0.73%1.1%0.73%0.15%
Nov 202594.9%3.1%0.62%0.75%0.49%0.12%
Dec 202595.7%2.6%0.75%0.49%0.42%0.07%
Jan 202695.6%2.6%0.62%0.62%0.51%0.08%
Feb 202693.8%3.8%0.75%0.75%0.75%0.15%
Mar 202693.1%4.6%0.73%0.73%0.73%0.15%
Apr 202692%5.5%0.9%0.72%0.72%0.15%
May 202692.1%5.5%0.9%0.74%0.59%0.15%
Jun 202691.2%5.5%1.3%1.1%0.72%0.15%
Jul 202691.7%5.5%1.3%0.73%0.59%0.12%
Aug 202690.4%6.7%1.3%0.88%0.59%0.14%
Sep 2026——————

How has the Thetford and Thule comparison changed over the last 12 months?

  • Thule was ahead of Thetford in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Thetford’s estimated Share of Search among rv accessories worldwide moved from 5.5% to 6.7%, and its estimated monthly branded searches moved from 18.1K to 27.1K.
  • Across the 11 months ending August 2026, Thule’s estimated Share of Search among rv accessories worldwide moved from 91.8% to 90.4%, and its estimated monthly branded searches moved from 301K to 368K.

How did search popularity change for rv accessories worldwide in August 2026?

  1. In August 2026, Thetford gained estimated Share of Search among rv accessories worldwide, from 5.5% to 6.7%.

  2. In August 2026, Thule lost estimated Share of Search among rv accessories worldwide, from 91.7% to 90.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Thetford’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Thetford

1 branded search term

  • thetford toilet

Thule

1 branded search term

  • thule

How the Brand Demand Index is measured

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