Thule vs TravelWise:Which is more popular?

Name: Thule vs TravelWise: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Thule and TravelWise were level in searches among packing cube brands worldwide, with an estimated 2.9K branded searches each, at 0.89% of the total each. When we asked ChatGPT and Google AI Overviews about packing cube brands, Thule appeared in three of the five answers and TravelWise in none.

Among packing cube brands worldwide in September 2026

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Top packing cube brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Thule was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. TravelWise did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Peak Design	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Eagle Creek	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Thule	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Sea to Summit	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Gonex	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
TravelWise	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
AmazonBasics	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Peak Design5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Eagle Creek5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Thule3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sea to Summit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gonex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TravelWise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AmazonBasics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about packing cube brands

5 answers

Asked ChatGPT
“Which packing cube brand should I buy?”
1. 1Eagle Creek
2. 2Peak Design
3. 3Thule
Asked ChatGPT
“What are the best packing cube brands?”
1. 1Eagle Creek
2. 2Peak Design
3. 3Thule
Asked ChatGPT
“What's the best packing cube brand for travel packing?”
1. 1Eagle Creek
2. 2Peak Design
3. 3Thule
Searched Google, AI Overview
“best packing cubes”
1. 1Eagle Creek
2. 2Peak Design
Searched Google, AI Overview
“packing cubes for travel”
1. 1Eagle Creek
2. 2Peak Design

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Thule or TravelWise more popular in search?

This chart shows how often people search Google for Thule and TravelWise by name. Each line represents a brand's share of searches for all seven packing cube brands we track, month by month, from English-language searches worldwide.

Thule and TravelWise among packing cube brands worldwide, by month

Month	Peak Design	Sea to Summit	Eagle Creek	Gonex	Thule	TravelWise	AmazonBasics
Oct 2025	63.9%	19.2%	12.9%	1.1%	0.76%	1.1%	0.96%
Nov 2025	65.7%	19.8%	10.8%	0.94%	0.96%	0.96%	0.8%
Dec 2025	63.5%	19.1%	12.8%	1.3%	1.1%	0.92%	1.2%
Jan 2026	60.9%	22.4%	12.3%	1.2%	0.88%	1.1%	1.1%
Feb 2026	60.9%	22.3%	12.2%	1.2%	0.89%	1.3%	1.1%
Mar 2026	61.1%	22.5%	12.3%	1.2%	0.88%	1.1%	0.92%
Apr 2026	56.5%	25.4%	13.9%	1.2%	0.99%	0.99%	1.1%
May 2026	56.7%	25.5%	14%	1.1%	1%	0.82%	0.88%
Jun 2026	56.8%	25.6%	14%	1.2%	1%	0.82%	0.73%
Jul 2026	47.7%	31.8%	14.3%	1%	3.5%	0.84%	0.75%
Aug 2026	53.7%	29.4%	13.2%	1%	1.2%	0.78%	0.7%
Sep 2026	61.4%	22.6%	12.4%	1%	0.89%	0.89%	0.8%

How has the Thule and TravelWise comparison changed over the last 12 months?

3 findings

The lead changed hands 3 times in the 12 months ending September 2026: Thule took it in December 2025, TravelWise took it in January 2026, Thule took it in May 2026.
Across the 12 months ending September 2026, Thule’s share of searches among packing cube brands worldwide moved from 0.76% to 0.89%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
Across the 12 months ending September 2026, TravelWise’s share of searches among packing cube brands worldwide moved from 1.1% to 0.89%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

How did search popularity change for packing cube brands worldwide in September 2026?

2 changes

In September 2026, Thule fell from 4th to 5th among packing cube brands worldwide.
Estimated monthly branded searches for TravelWise worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Thule’s and TravelWise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.