Case Logic vs Thule:Which is searched more?
In September 2026, Thule had more branded searches than Case Logic among laptop sleeve brands worldwide. Thule had about 301,000 branded searches, while Case Logic had 12,700. Thule made up 33.2% of all laptop sleeve brand searches we track, and Case Logic accounted for 1.4%. These are worldwide searches for English-language branded terms.
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Is Case Logic or Thule more popular in search?
Compare the laptop sleeve brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Thule, Case Logic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thule | Bellroy | Herschel | Incase | tomtoc | Native Union | Case Logic | Inateck | MOSISO |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.6% | 23.1% | 15.5% | 12.6% | 7.4% | 3.8% | 1.4% | 1.1% | 0.5% |
| Nov 2025 | 36.5% | 24.4% | 16.3% | 9% | 7.7% | 3.3% | 1.2% | 1.2% | 0.43% |
| Dec 2025 | 37% | 24.7% | 16.6% | 9.1% | 6.5% | 3.3% | 1.3% | 1% | 0.51% |
| Jan 2026 | 43.5% | 19.4% | 16% | 8.7% | 6.3% | 3.2% | 1.2% | 1.2% | 0.5% |
| Feb 2026 | 37.4% | 20.5% | 16.8% | 11.2% | 8.1% | 2.8% | 1.6% | 1.2% | 0.57% |
| Mar 2026 | 38.7% | 21.1% | 14.2% | 11.6% | 8.2% | 2.8% | 1.3% | 1.3% | 0.8% |
| Apr 2026 | 40.3% | 22% | 14.8% | 9.9% | 7% | 3% | 1.4% | 1.1% | 0.44% |
| May 2026 | 44.6% | 19.9% | 13.4% | 9% | 7.8% | 2.7% | 1% | 0.99% | 0.55% |
| Jun 2026 | 39.8% | 21.7% | 14.6% | 9.8% | 9.1% | 2.4% | 1.1% | 1.1% | 0.44% |
| Jul 2026 | 43.3% | 19.4% | 15.9% | 8.7% | 7.8% | 2.6% | 1% | 0.96% | 0.39% |
| Aug 2026 | 33.8% | 22.6% | 22.6% | 8.3% | 7.4% | 2.5% | 1.2% | 1.1% | 0.46% |
| Sep 2026 | 33.2% | 22.2% | 18.2% | 10% | 8.8% | 4.5% | 1.4% | 1.3% | 0.54% |
How has the Case Logic and Thule comparison changed over the last 12 months?
3 findings
- Thule was ahead of Case Logic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Case Logic’s share of searches among laptop sleeve brands worldwide held steady at 1.4%, and its estimated monthly branded searches moved from 12.6K to 12.7K.
- Across the 12 months ending September 2026, Thule’s share of searches among laptop sleeve brands worldwide moved from 34.6% to 33.2%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for laptop sleeve brands worldwide in September 2026?
1 change
In September 2026, Thule lost share of searches among laptop sleeve brands worldwide, from 33.8% to 33.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Case Logic’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Case Logic
2 branded search terms
- case logic
- case logic bag
Thule
1 branded search term
- thule
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