Thule vs Timbuk2:Which is searched more?
In September 2026, Thule had more branded searches than Timbuk2 among laptop backpack brands worldwide. Thule had about 301,000 branded searches, while Timbuk2 had 60,500. Thule made up 14.6% of all laptop backpack brand searches we track, and Timbuk2 accounted for 2.9%. These are worldwide searches for English-language branded terms.
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Is Thule or Timbuk2 more popular in search?
Compare the laptop backpack brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Thule, Timbuk2. The figures are in the table below the chart.
View monthly share of searches table
| Month | Samsonite | JanSport | Thule | Bellroy | Osprey | Timbuk2 | Aer | Ogio |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.3% | 16.1% | 16.2% | 10.8% | 6% | 3.3% | 1.5% | 1.8% |
| Nov 2025 | 49.5% | 13.4% | 14.9% | 10% | 5.6% | 3.7% | 1.6% | 1.3% |
| Dec 2025 | 45.1% | 14.9% | 16.6% | 11.1% | 6.2% | 3.3% | 1.2% | 1.5% |
| Jan 2026 | 43.1% | 17.7% | 19.4% | 8.7% | 5.9% | 2.6% | 1.2% | 1.4% |
| Feb 2026 | 42.9% | 19.9% | 15.7% | 8.6% | 7.2% | 2.6% | 1.4% | 1.7% |
| Mar 2026 | 40.7% | 18.1% | 18.2% | 9.9% | 6.8% | 3% | 1.6% | 1.6% |
| Apr 2026 | 41.8% | 16.8% | 18.7% | 10.2% | 7% | 2.5% | 1.4% | 1.7% |
| May 2026 | 37.9% | 18.5% | 20.7% | 9.3% | 7.7% | 2.8% | 1.5% | 1.5% |
| Jun 2026 | 36% | 26.8% | 16.1% | 8.8% | 7.3% | 2.2% | 1.4% | 1.4% |
| Jul 2026 | 28.6% | 44.3% | 12.9% | 5.8% | 4.8% | 1.7% | 0.95% | 0.95% |
| Aug 2026 | 27.6% | 46.2% | 10.2% | 6.8% | 5.6% | 1.7% | 1.1% | 0.91% |
| Sep 2026 | 39.9% | 21.7% | 14.6% | 9.8% | 8.1% | 2.9% | 1.6% | 1.3% |
How has the Thule and Timbuk2 comparison changed over the last 12 months?
3 findings
- Thule was ahead of Timbuk2 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Thule’s share of searches among laptop backpack brands worldwide moved from 16.2% to 14.6%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, Timbuk2’s share of searches among laptop backpack brands worldwide moved from 3.3% to 2.9%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for laptop backpack brands worldwide in September 2026?
2 changes
In September 2026, Thule gained share of searches among laptop backpack brands worldwide, from 10.2% to 14.6%.
In September 2026, Timbuk2 gained share of searches among laptop backpack brands worldwide, from 1.7% to 2.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Thule’s and Timbuk2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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