Brandwave

Dagne Dover vs Thule:Which is more popular?

In September 2026, Thule had more branded searches than Dagne Dover among laptop bag brands worldwide. Thule had about 2,900 branded searches, while Dagne Dover had 320. Thule made up 6.4% of all laptop bag brand searches we track, and Dagne Dover accounted for 0.7%. When we asked ChatGPT and Google AI Overviews about laptop bag brands, Dagne Dover appeared in one of the five answers and Thule in none.

Among laptop bag brands worldwide in September 2026

Who do people search for more?

Thule, about 9 searches for every 1 for Dagne Dover

Thule 2.9K searchesDagne Dover 320 searches

Who does AI mention more?

Dagne Dover, mentioned in 1 of 5 answers, Thule in 0

Dagne Dover in 1 of 5Thule in 0 of 5

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Top laptop bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dagne Dover was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Thule did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsonite1st
  2. Bellroy1st
  3. Targus3rd
  4. Tumi4th
  5. Dagne Dover5th
  6. Herschel6th
  7. Thule–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsonite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bellroy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Targus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tumi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Herschel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dagne Dover1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thule0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laptop bag brands

5 answers

  • Asked ChatGPT

    “Which laptop bag should I buy?”

    1. Asked ChatGPT

      “What are the best laptop bag brands?”

      1. 1Bellroy
      2. 2Tumi
      3. 3Samsonite
      4. 4Herschel

    2. Asked ChatGPT

      “What's the best laptop bag for work and travel?”

      1. Searched Google, AI Overview

        “laptop bag”

        1. 1Targus
        2. 2Dagne Dover

      2. Searched Google, AI Overview

        “best laptop bag”

        1. 1Samsonite
        2. 2Bellroy

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

      Is Dagne Dover or Thule more popular in search?

      This chart shows how often people search Google for Dagne Dover and Thule by name. Each line represents a brand's share of searches for all seven laptop bag brands we track, month by month, from English-language searches worldwide.

      Dagne Dover and Thule among laptop bag brands worldwide, by month

      Share of searches by month for Thule, Dagne Dover. The figures are in the table below the chart.

      View monthly share of searches table
      MonthSamsoniteTargusTumiThuleHerschelBellroyDagne Dover
      Oct 202532.6%26.6%26.6%6.4%4.2%2.9%0.7%
      Nov 202532.3%26.4%26.4%6.3%4.1%3.5%1%
      Dec 202531.5%21.1%31.5%6.2%5.1%2.8%1.9%
      Jan 202627.6%33.8%27.6%5.5%2.9%2%0.59%
      Feb 202640.4%22%26.9%5.3%2.9%1.8%0.58%
      Mar 202639.5%21.6%26.4%6.3%3.5%2.2%0.57%
      Apr 202619.6%16%35.9%4.7%2.6%1.6%19.6%
      May 202623.5%19.2%19.2%4.6%2.5%2.1%28.8%
      Jun 202634.5%23.1%28.2%6.8%3.7%3%0.61%
      Jul 202632.5%26.6%26.6%6.4%4.2%2.9%0.86%
      Aug 202632%26.2%26.2%6.3%5.2%3.5%0.69%
      Sep 202632.6%26.6%26.6%6.4%4.2%2.9%0.7%

      Thule and Dagne Dover sell other things too, so only their searches that name this product count here, like “thule laptop bag”.

      How has the Dagne Dover and Thule comparison changed over the last 12 months?

      3 findings
      • The lead changed hands 2 times in the 12 months ending September 2026: Dagne Dover took it in April 2026, Thule took it in June 2026.
      • Across the 12 months ending September 2026, Dagne Dover’s share of searches among laptop bag brands worldwide held steady at 0.7%, and its estimated monthly branded searches held steady at 320.
      • Across the 12 months ending September 2026, Thule’s share of searches among laptop bag brands worldwide held steady at 6.4%, and its estimated monthly branded searches held steady at 2.9K.

      How did search popularity change for laptop bag brands worldwide in September 2026?

      0 changes

      Neither Dagne Dover nor Thule moved beyond provider rounding among laptop bag brands in September 2026.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Dagne Dover’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Dagne Dover

      1 branded search term

      • dagne dover laptop bag

      Thule

      1 branded search term

      • thule laptop bag

      How the Brand Demand Index is measured

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