Hollywood Racks vs Thule:Which is more popular by branded search?
In August 2026, Thule had more branded searches than Hollywood Racks among bike racks worldwide. Thule was estimated to have 368K branded searches compared to Hollywood Racks’ 9.9K, and held a 68.2% Share of Search versus Hollywood Racks’ 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hollywood Racks or Thule?
Compare the bike racks shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thule, Hollywood Racks. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | RockyMounts | Saris | Kuat | Hollywood Racks | Yakima |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.3% | 9.1% | 11.1% | 11.1% | 1.5% | <0.01% |
| Nov 2025 | 71.7% | 7.9% | 9.7% | 9.7% | 1.1% | <0.01% |
| Dec 2025 | 73.2% | 8.1% | 9.8% | 8.1% | 0.87% | <0.01% |
| Jan 2026 | 77.9% | 7% | 8.6% | 5.7% | 0.76% | <0.01% |
| Feb 2026 | 73% | 8% | 9.8% | 8% | 1.1% | <0.01% |
| Mar 2026 | 72.6% | 8% | 9.8% | 8% | 1.6% | <0.01% |
| Apr 2026 | 69.1% | 7.6% | 13.9% | 7.6% | 1.9% | <0.01% |
| May 2026 | 74.8% | 6.7% | 10.1% | 6.7% | 1.6% | <0.01% |
| Jun 2026 | 72.4% | 8% | 9.7% | 8% | 1.9% | <0.01% |
| Jul 2026 | 75.8% | 6.8% | 10.2% | 5.6% | 1.7% | <0.01% |
| Aug 2026 | 68.2% | 11.2% | 11.2% | 7.5% | 1.8% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hollywood Racks and Thule comparison changed over the last 12 months?
3 findings
- Thule was ahead of Hollywood Racks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hollywood Racks’ estimated Share of Search among bike racks worldwide moved from 1.5% to 1.8%, and its estimated monthly branded searches moved from 6.6K to 9.9K.
- Across the 11 months ending August 2026, Thule’s estimated Share of Search among bike racks worldwide moved from 67.3% to 68.2%, and its estimated monthly branded searches moved from 301K to 368K.
How did search popularity change for bike racks worldwide in August 2026?
2 changes
In August 2026, Thule lost estimated Share of Search among bike racks worldwide, from 75.8% to 68.2%.
Estimated monthly branded searches for Hollywood Racks worldwide rose 50% over 11 measured months, from 6.6K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hollywood Racks’ and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hollywood Racks
1 branded search term
- hollywood bike rack
Thule
1 branded search term
- thule
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.