Gonex vs Thule:Which is more popular?
In September 2026, Gonex had more branded searches than Thule among packing cube brands worldwide. Gonex had about 3,360 branded searches, while Thule had 2,900. Gonex made up 1% of all packing cube brand searches we track, and Thule accounted for 0.89%. When we asked ChatGPT and Google AI Overviews about packing cube brands, Thule appeared in three of the five answers and Gonex in none.
Follow Gonex vs Thule and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top packing cube brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Thule was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Gonex did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Peak Design5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Eagle Creek5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Thule3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sea to Summit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Gonex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TravelWise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AmazonBasics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about packing cube brands
5 answers
Asked ChatGPT
“Which packing cube brand should I buy?”
Asked ChatGPT
“What are the best packing cube brands?”
Asked ChatGPT
“What's the best packing cube brand for travel packing?”
Searched Google, AI Overview
“best packing cubes”
Searched Google, AI Overview
“packing cubes for travel”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Gonex or Thule more popular in search?
This chart shows how often people search Google for Gonex and Thule by name. Each line represents a brand's share of searches for all seven packing cube brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Gonex, Thule. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peak Design | Sea to Summit | Eagle Creek | Gonex | Thule | TravelWise | AmazonBasics |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.9% | 19.2% | 12.9% | 1.1% | 0.76% | 1.1% | 0.96% |
| Nov 2025 | 65.7% | 19.8% | 10.8% | 0.94% | 0.96% | 0.96% | 0.8% |
| Dec 2025 | 63.5% | 19.1% | 12.8% | 1.3% | 1.1% | 0.92% | 1.2% |
| Jan 2026 | 60.9% | 22.4% | 12.3% | 1.2% | 0.88% | 1.1% | 1.1% |
| Feb 2026 | 60.9% | 22.3% | 12.2% | 1.2% | 0.89% | 1.3% | 1.1% |
| Mar 2026 | 61.1% | 22.5% | 12.3% | 1.2% | 0.88% | 1.1% | 0.92% |
| Apr 2026 | 56.5% | 25.4% | 13.9% | 1.2% | 0.99% | 0.99% | 1.1% |
| May 2026 | 56.7% | 25.5% | 14% | 1.1% | 1% | 0.82% | 0.88% |
| Jun 2026 | 56.8% | 25.6% | 14% | 1.2% | 1% | 0.82% | 0.73% |
| Jul 2026 | 47.7% | 31.8% | 14.3% | 1% | 3.5% | 0.84% | 0.75% |
| Aug 2026 | 53.7% | 29.4% | 13.2% | 1% | 1.2% | 0.78% | 0.7% |
| Sep 2026 | 61.4% | 22.6% | 12.4% | 1% | 0.89% | 0.89% | 0.8% |
How has the Gonex and Thule comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Thule took it in November 2025, Gonex took it in December 2025, Thule took it in July 2026, Gonex took it in September 2026.
- Across the 12 months ending September 2026, Gonex’s share of searches among packing cube brands worldwide moved from 1.1% to 1%, and its estimated monthly branded searches held steady at 3.4K.
- Across the 12 months ending September 2026, Thule’s share of searches among packing cube brands worldwide moved from 0.76% to 0.89%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
How did search popularity change for packing cube brands worldwide in September 2026?
2 changes
In September 2026, Gonex rose from 5th to 4th among packing cube brands worldwide.
In September 2026, Thule fell from 4th to 5th among packing cube brands worldwide.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Gonex’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among packing cube brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.