Peak Design vs Sea to Summit:Which is more popular?
In September 2026, Peak Design had more branded searches than Sea to Summit among packing cube brands worldwide. Peak Design had about 201,000 branded searches, while Sea to Summit had 74,000. Peak Design made up 61.4% of all packing cube brand searches we track, and Sea to Summit accounted for 22.6%. When we asked ChatGPT and Google AI Overviews about packing cube brands, Peak Design appeared in all five answers and Sea to Summit in none.
Who do people search for more?
Peak Design, about 3 searches for every 1 for Sea to Summit
Who does AI mention more?
Peak Design, mentioned in every answer we collected
Who does AI recommend more?
Peak Design, the only one of the two named
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Top packing cube brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Peak Design appeared in all five answers. Sea to Summit did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Peak Design5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Eagle Creek5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Thule3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sea to Summit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Gonex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TravelWise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AmazonBasics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about packing cube brands
5 answers
Asked ChatGPT
“Which packing cube brand should I buy?”
Asked ChatGPT
“What are the best packing cube brands?”
Asked ChatGPT
“What's the best packing cube brand for travel packing?”
Searched Google, AI Overview
“best packing cubes”
Searched Google, AI Overview
“packing cubes for travel”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Peak Design or Sea to Summit more popular in search?
This chart shows how often people search Google for Peak Design and Sea to Summit by name. Each line represents a brand's share of searches for all seven packing cube brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Peak Design, Sea to Summit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peak Design | Sea to Summit | Eagle Creek | Gonex | Thule | TravelWise | AmazonBasics |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.9% | 19.2% | 12.9% | 1.1% | 0.76% | 1.1% | 0.96% |
| Nov 2025 | 65.7% | 19.8% | 10.8% | 0.94% | 0.96% | 0.96% | 0.8% |
| Dec 2025 | 63.5% | 19.1% | 12.8% | 1.3% | 1.1% | 0.92% | 1.2% |
| Jan 2026 | 60.9% | 22.4% | 12.3% | 1.2% | 0.88% | 1.1% | 1.1% |
| Feb 2026 | 60.9% | 22.3% | 12.2% | 1.2% | 0.89% | 1.3% | 1.1% |
| Mar 2026 | 61.1% | 22.5% | 12.3% | 1.2% | 0.88% | 1.1% | 0.92% |
| Apr 2026 | 56.5% | 25.4% | 13.9% | 1.2% | 0.99% | 0.99% | 1.1% |
| May 2026 | 56.7% | 25.5% | 14% | 1.1% | 1% | 0.82% | 0.88% |
| Jun 2026 | 56.8% | 25.6% | 14% | 1.2% | 1% | 0.82% | 0.73% |
| Jul 2026 | 47.7% | 31.8% | 14.3% | 1% | 3.5% | 0.84% | 0.75% |
| Aug 2026 | 53.7% | 29.4% | 13.2% | 1% | 1.2% | 0.78% | 0.7% |
| Sep 2026 | 61.4% | 22.6% | 12.4% | 1% | 0.89% | 0.89% | 0.8% |
How has the Peak Design and Sea to Summit comparison changed over the last 12 months?
3 findings
- Peak Design was ahead of Sea to Summit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Peak Design’s share of searches among packing cube brands worldwide moved from 63.9% to 61.4%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Sea to Summit’s share of searches among packing cube brands worldwide moved from 19.2% to 22.6%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for packing cube brands worldwide in September 2026?
2 changes
In September 2026, Peak Design gained share of searches among packing cube brands worldwide, from 53.7% to 61.4%.
In September 2026, Sea to Summit lost share of searches among packing cube brands worldwide, from 29.4% to 22.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Peak Design’s and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Peak Design
1 branded search term
- peak design
Sea to Summit
1 branded search term
- sea to summit
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