23Zero vs Thule:Which is more popular by branded search?
In August 2026, Thule had more branded searches than 23Zero among roof tents worldwide. Thule was estimated to have 368K branded searches compared to 23Zero’s 40, and held a 97.5% Share of Search versus 23Zero’s 0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, 23Zero or Thule?
Compare the roof tents people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thule, 23Zero. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Front Runner | Roofnest | Tepui | iKamper | 23Zero |
|---|---|---|---|---|---|---|
| Oct 2025 | 96.7% | 2.1% | 0.77% | 0.28% | 0.13% | 0.01% |
| Nov 2025 | 97.4% | 1.7% | 0.5% | 0.23% | 0.1% | <0.01% |
| Dec 2025 | 97.9% | 1.4% | 0.35% | 0.19% | 0.09% | <0.01% |
| Jan 2026 | 98.3% | 1.2% | 0.28% | 0.16% | 0.09% | <0.01% |
| Feb 2026 | 97.4% | 1.7% | 0.42% | 0.28% | 0.13% | 0.01% |
| Mar 2026 | 97.7% | 1.4% | 0.5% | 0.27% | 0.13% | <0.01% |
| Apr 2026 | 97.6% | 1.4% | 0.64% | 0.23% | 0.13% | <0.01% |
| May 2026 | 98% | 1.2% | 0.52% | 0.19% | 0.13% | <0.01% |
| Jun 2026 | 97.7% | 1.4% | 0.5% | 0.23% | 0.16% | <0.01% |
| Jul 2026 | 98% | 1.2% | 0.41% | 0.22% | 0.16% | <0.01% |
| Aug 2026 | 97.5% | 1.4% | 0.64% | 0.26% | 0.19% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the 23Zero and Thule comparison changed over the last 12 months?
3 findings
- Thule was ahead of 23Zero in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, 23Zero’s estimated Share of Search among roof tents worldwide held steady at 0.01%, and its estimated monthly branded searches held steady at 40.
- Across the 11 months ending August 2026, Thule’s estimated Share of Search among roof tents worldwide moved from 96.7% to 97.5%, and its estimated monthly branded searches moved from 301K to 368K.
How did search popularity change for roof tents worldwide in August 2026?
1 change
In August 2026, Thule lost estimated Share of Search among roof tents worldwide, from 98% to 97.5%.
How each brand is measured
Brandwave collects information about searches that people make online using 23Zero’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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