23Zero vs Roofnest:Which is more popular by branded search?
In August 2026, Roofnest had more branded searches than 23Zero among roof tents worldwide. Roofnest was estimated to have 2.4K branded searches compared to 23Zero’s 40, and held a 0.64% Share of Search versus 23Zero’s 0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, 23Zero or Roofnest?
Compare the roof tents people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Roofnest, 23Zero. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Front Runner | Roofnest | Tepui | iKamper | 23Zero |
|---|---|---|---|---|---|---|
| Oct 2025 | 96.7% | 2.1% | 0.77% | 0.28% | 0.13% | 0.01% |
| Nov 2025 | 97.4% | 1.7% | 0.5% | 0.23% | 0.1% | <0.01% |
| Dec 2025 | 97.9% | 1.4% | 0.35% | 0.19% | 0.09% | <0.01% |
| Jan 2026 | 98.3% | 1.2% | 0.28% | 0.16% | 0.09% | <0.01% |
| Feb 2026 | 97.4% | 1.7% | 0.42% | 0.28% | 0.13% | 0.01% |
| Mar 2026 | 97.7% | 1.4% | 0.5% | 0.27% | 0.13% | <0.01% |
| Apr 2026 | 97.6% | 1.4% | 0.64% | 0.23% | 0.13% | <0.01% |
| May 2026 | 98% | 1.2% | 0.52% | 0.19% | 0.13% | <0.01% |
| Jun 2026 | 97.7% | 1.4% | 0.5% | 0.23% | 0.16% | <0.01% |
| Jul 2026 | 98% | 1.2% | 0.41% | 0.22% | 0.16% | <0.01% |
| Aug 2026 | 97.5% | 1.4% | 0.64% | 0.26% | 0.19% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the 23Zero and Roofnest comparison changed over the last 12 months?
3 findings
- Roofnest was ahead of 23Zero in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, 23Zero’s estimated Share of Search among roof tents worldwide held steady at 0.01%, and its estimated monthly branded searches held steady at 40.
- Across the 11 months ending August 2026, Roofnest’s estimated Share of Search among roof tents worldwide moved from 0.77% to 0.64%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for roof tents worldwide in August 2026?
0 changes
Neither 23Zero nor Roofnest moved beyond provider rounding among roof tents in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using 23Zero’s and Roofnest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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