23Zero vs James Baroud:Which is more popular?
In September 2026, 23Zero had more branded searches than James Baroud among roof tents worldwide. 23Zero had about 9,930 branded searches, while James Baroud had 5,400. 23Zero made up 14.1% of all roof tent searches we track, and James Baroud accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about roof tents, 23Zero appeared in one of the five answers and James Baroud in none.
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Top roof tents in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, 23Zero was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. James Baroud did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Roofnest3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
iKamper2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thule2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
23Zero1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smittybilt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tepui1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Darche0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
James Baroud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Naturnest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yakima0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about roof tents
5 answers
Asked ChatGPT
“Which roof tent should I buy?”
Asked ChatGPT
“What are the best roof tent brands?”
Asked ChatGPT
“What's the best roof tent for camping off road?”
Searched Google, AI Overview
“roof tents”
Searched Google, AI Overview
“roof tent for suv”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is 23Zero or James Baroud more popular in search?
This chart shows how often people search Google for 23Zero and James Baroud by name. Each line represents a brand's share of searches for all 12 roof tent brands we track, month by month, from English-language searches worldwide.
Share of searches by month for 23Zero, James Baroud. The figures are in the table below the chart.
View monthly share of searches table
| Month | iKamper | Roofnest | 23Zero | Darche | James Baroud | Thule | Naturnest | Yakima | Autohome | Smittybilt | Tepui | Front Runner |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 18.3% | 18% | 7.6% | 8% | 3.6% | 2.8% | 3.4% | 1.3% | 1.8% | 1.3% | 0.39% |
| Nov 2025 | 35.3% | 15.6% | 19% | 10% | 6.9% | 3% | 3.8% | 2.8% | 1% | 1% | 1.4% | 0.33% |
| Dec 2025 | 34.7% | 14.9% | 18.7% | 10.2% | 6.8% | 3.6% | 4.5% | 2.9% | 1% | 0.98% | 1.4% | 0.32% |
| Jan 2026 | 35.2% | 12.3% | 18.9% | 10.4% | 8.4% | 3.7% | 3.7% | 3.2% | 1.5% | 1% | 1.1% | 0.33% |
| Feb 2026 | 38% | 13.3% | 16.7% | 7.3% | 9.1% | 4% | 4% | 3.3% | 1.4% | 1.1% | 1.5% | 0.35% |
| Mar 2026 | 33.4% | 14.7% | 17.9% | 7.8% | 9.7% | 4.3% | 3.5% | 3.5% | 1.8% | 1.4% | 1.5% | 0.47% |
| Apr 2026 | 38.2% | 14.5% | 13.8% | 6% | 9.1% | 6.1% | 3.3% | 4% | 1.6% | 1.6% | 1.2% | 0.54% |
| May 2026 | 41.4% | 15.1% | 12.2% | 5.3% | 8.1% | 5.4% | 3.6% | 3.5% | 2% | 1.8% | 1.1% | 0.48% |
| Jun 2026 | 41.7% | 14.6% | 12.3% | 5.3% | 8.2% | 5.4% | 3.6% | 3.5% | 1.6% | 2.2% | 1.1% | 0.48% |
| Jul 2026 | 40.2% | 14% | 11.8% | 6.3% | 9.6% | 5.2% | 3.4% | 3.7% | 2.4% | 1.7% | 1.2% | 0.46% |
| Aug 2026 | 42.4% | 12.7% | 12.5% | 6.5% | 10.2% | 4.5% | 3% | 3.2% | 2.4% | 1.2% | 1% | 0.4% |
| Sep 2026 | 38.9% | 14.2% | 14.1% | 9.5% | 7.6% | 4.1% | 3.4% | 3.4% | 1.9% | 1.7% | 1% | 0.3% |
How has the 23Zero and James Baroud comparison changed over the last 12 months?
3 findings
- 23Zero was ahead of James Baroud in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 23Zero’s share of searches among roof tents worldwide moved from 18% to 14.1%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, James Baroud’s share of searches among roof tents worldwide moved from 8% to 7.6%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for roof tents worldwide in September 2026?
3 changes
In September 2026, Darche overtook James Baroud to rank 4th among roof tents worldwide, with 9.5% of the searches.
In September 2026, 23Zero gained share of searches among roof tents worldwide, from 12.5% to 14.1%.
In September 2026, James Baroud lost share of searches among roof tents worldwide, from 10.2% to 7.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using 23Zero’s and James Baroud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
23Zero
2 branded search terms
- 23 zero roof tent
- 23zero
James Baroud
1 branded search term
- james baroud
Other head-to-heads among roof tents
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