Brandwave

How popular isNaturnest?

In September 2026, people searched for Naturnest by name about 2,400 times worldwide, a 26.3% increase from the previous year. These searches made up 3.4% of all global roof tent searches, placing Naturnest seventh out of 12 brands. When we asked both ChatGPT and Google AI Overviews about roof tents, Naturnest did not appear in any of the answers.

Search and AI answers in September 2026

Naturnest is the seventh most searched of 12 competitors and not listed in any AI answer.

  1. iKamperShare of searches 38.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. RoofnestShare of searches 14.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. 23ZeroShare of searches 14.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. DarcheShare of searches 9.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. NaturnestShare of searches 3.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+7 more

Naturnest website (opens in a new tab)

Follow Naturnest and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top roof tents in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Naturnest did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roofnest1st
  2. iKamper2nd
  3. Thule3rd
  4. 23Zero4th
  5. Tepui5th
  6. Smittybilt6th
  7. Darche–
  8. James Baroud–
  9. Naturnest–
  10. Yakima–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Roofnest3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iKamper2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thule2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 23Zero1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smittybilt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tepui1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Darche0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • James Baroud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Naturnest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yakima0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about roof tents

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which roof tents compete with Naturnest?

Naturnest against roof tents worldwide, by month

Share of searches by month for iKamper, Roofnest, 23Zero, Darche, James Baroud, Thule, Naturnest, Yakima. The figures are in the table below the chart.

View monthly share of searches table
MonthiKamperRoofnest23ZeroDarcheJames BaroudThuleNaturnestYakimaAutohomeSmittybiltTepuiFront Runner
Oct 202533.6%18.3%18%7.6%8%3.6%2.8%3.4%1.3%1.8%1.3%0.39%
Nov 202535.3%15.6%19%10%6.9%3%3.8%2.8%1%1%1.4%0.33%
Dec 202534.7%14.9%18.7%10.2%6.8%3.6%4.5%2.9%1%0.98%1.4%0.32%
Jan 202635.2%12.3%18.9%10.4%8.4%3.7%3.7%3.2%1.5%1%1.1%0.33%
Feb 202638%13.3%16.7%7.3%9.1%4%4%3.3%1.4%1.1%1.5%0.35%
Mar 202633.4%14.7%17.9%7.8%9.7%4.3%3.5%3.5%1.8%1.4%1.5%0.47%
Apr 202638.2%14.5%13.8%6%9.1%6.1%3.3%4%1.6%1.6%1.2%0.54%
May 202641.4%15.1%12.2%5.3%8.1%5.4%3.6%3.5%2%1.8%1.1%0.48%
Jun 202641.7%14.6%12.3%5.3%8.2%5.4%3.6%3.5%1.6%2.2%1.1%0.48%
Jul 202640.2%14%11.8%6.3%9.6%5.2%3.4%3.7%2.4%1.7%1.2%0.46%
Aug 202642.4%12.7%12.5%6.5%10.2%4.5%3%3.2%2.4%1.2%1%0.4%
Sep 202638.9%14.2%14.1%9.5%7.6%4.1%3.4%3.4%1.9%1.7%1%0.3%

  1. 1.iKamper

    38.9%

    Held 1st. 27.5K estimated branded searches, -33.3% vs prior month. Share -3.5 points.

  2. 2.Roofnest

    14.2%

    Held 2nd. 10K estimated branded searches, -18.7% vs prior month. Share +1.5 points.

  3. 3.23Zero

    14.1%

    Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share +1.6 points.

  4. 4.Darche

    9.5%

    Moved from 5th to 4th. 6.7K estimated branded searches, +6.7% vs prior month. Share +3 points.

  5. 5.James Baroud

    7.6%

    Moved from 4th to 5th. 5.4K estimated branded searches, -45.5% vs prior month. Share -2.5 points.

  6. 6.Thule

    4.1%

    Held 6th. 2.9K estimated branded searches, -34.1% vs prior month. Share -0.4 points.

  7. 7.Naturnest

    3.4%

    Moved from 8th to 7th. 2.4K estimated branded searches, -17.2% vs prior month. Share +0.4 points.

  8. 8.Yakima

    3.4%

    Moved from 7th to 8th. 2.4K estimated branded searches, -22.7% vs prior month. Share +0.2 points.

  9. 9.Autohome

    1.9%

    Held 9th. 1.3K estimated branded searches, -44.5% vs prior month. Share -0.6 points.

  10. 10.Smittybilt

    1.7%

    Held 10th. 1.2K estimated branded searches, 0% vs prior month. Share +0.5 points.

  11. 11.Tepui

    1%

    Held 11th. 720 estimated branded searches, -28% vs prior month. Share 0 points.

  12. 12.Front Runner

    0.3%

    Held 12th. 210 estimated branded searches, -46.2% vs prior month. Share -0.1 points.

Thule sells other things too, so only its searches that name this product count here, like “thule roof tent”.

Compare popularity between Naturnest and its closest rivals

Every comparison with Naturnest

11 comparisons

How has branded search demand for Naturnest changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Naturnest worldwide rose from 1.9K to 2.4K.
  • Across the 12 months ending September 2026, Naturnest’s share of searches among roof tents worldwide increased from 2.8% to 3.4%.
  • Across the 12 months ending September 2026, Naturnest’s share of searches among roof tents worldwide peaked at 4.5% in December 2025 and was lowest at 2.8% in October 2025.
  • Across the 12 months ending September 2026, Naturnest rose from 8th to 7th among roof tents worldwide.

How did search popularity change for roof tents worldwide in September 2026?

6 changes

  1. In September 2026, Darche overtook James Baroud to rank 4th among roof tents worldwide, with 9.5% of the searches.

  2. In September 2026, 23Zero gained share of searches among roof tents worldwide, from 12.5% to 14.1%.

  3. In September 2026, Roofnest gained share of searches among roof tents worldwide, from 12.7% to 14.2%.

  4. In September 2026, iKamper lost share of searches among roof tents worldwide, from 42.4% to 38.9%.

  5. In September 2026, James Baroud lost share of searches among roof tents worldwide, from 10.2% to 7.6%.

  6. In September 2026, Autohome lost share of searches among roof tents worldwide, from 2.4% to 1.9%.

How are Naturnest’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Naturnest’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • naturnest

Do you work for Naturnest? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Naturnest your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free