Brandwave

How popular isThule in search?

In September 2026, there were an estimated 301K branded searches for Thule worldwide which held steady over the last 12 months. Thule holds 88.1% estimated Share of Search among roof box brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Thule88.1%
  2. Rhino-Rack11.9%
  3. Yakima<0.01%
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Which roof box brands compete with Thule?

Thule against roof box brands worldwide, by month

Share of Search by month for Thule, Rhino-Rack. The figures are in the table below the chart.

View monthly share of search table
MonthThuleRhino-RackYakima
Oct 202588.1%11.9%<0.01%
Nov 202588.1%11.9%<0.01%
Dec 202588.1%11.9%<0.01%
Jan 202690.1%9.9%<0.01%
Feb 202688.1%11.9%<0.01%
Mar 202690.1%9.9%<0.01%
Apr 202690.1%9.9%<0.01%
May 202691.7%8.3%<0.01%
Jun 202690.1%9.9%<0.01%
Jul 202691.7%8.3%<0.01%
Aug 202690.1%9.9%<0.01%
Sep 202688.1%11.9%<0.01%

  1. 1.Thule

    88.1%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  2. 2.Rhino-Rack

    11.9%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +1.9 points.

  3. 3.Yakima

    <0.01%

    Held 3rd. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Thule and its closest rivals

Every comparison with Thule

How has branded search demand for Thule changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Thule worldwide held steady at 301K.
  • Across the 12 months ending September 2026, Thule’s estimated Share of Search among roof box brands worldwide peaked at 91.7% in May 2026 and was lowest at 88.1% in February 2026.

How did search popularity change for roof box brands worldwide in September 2026?

  1. In September 2026, Rhino-Rack gained estimated Share of Search among roof box brands worldwide, from 9.9% to 11.9%.

  2. In September 2026, Thule lost estimated Share of Search among roof box brands worldwide, from 90.1% to 88.1%.

  3. Estimated monthly branded searches for Yakima worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.

Where does Thule compete?

Thule is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Laptop case brands2nd of 324.8%Show ranking
Caravan accessories1st of 644.7%Show ranking
Boot bag brands1st of 550.7%Show ranking
RV accessories1st of 665%Show ranking
4x4 accessory brands1st of 574.4%Show ranking
Bike racks1st of 675.1%Show ranking
Roof tents1st of 676.3%Show ranking
Load bars brands1st of 376.9%Show ranking
Cargo basket brands1st of 578.2%Show ranking
Roof basket brands1st of 478.2%Show ranking
Bike tailgate pad brands1st of 385.9%Show ranking
Car roof box brands1st of 687.6%Show ranking
Roof racks1st of 687.8%Show ranking
Tow bars1st of 688%Show ranking
Roof box brands1st of 388.1%Shown above
Cargo carrier brands1st of 399.1%Show ranking

How is Thule measured?

Brandwave collects information about searches that people make online using Thule’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • thule

Do you work for Thule? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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