Brandwave

Inateck vs Thule:Which is more popular?

In September 2026, Thule had more branded searches than Inateck among laptop sleeve brands worldwide. Thule had about 301,000 branded searches, while Inateck had 12,100. Thule made up 33.2% of all laptop sleeve brand searches we track, and Inateck accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about laptop sleeve brands, Thule appeared in three of the five answers and Inateck in none.

Among laptop sleeve brands worldwide in September 2026

Who do people search for more?

Thule, about 25 searches for every 1 for Inateck

Thule 301K searchesInateck 12.1K searches

Who does AI mention more?

Thule, mentioned in 3 of 5 answers, Inateck in 0

Thule in 3 of 5Inateck in 0 of 5

Who does AI recommend more?

Thule, the only one of the two named

Thule first in 3Inateck never named

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Top laptop sleeve brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Thule was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Inateck did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. tomtoc1st
  2. Incase2nd
  3. Bellroy3rd
  4. Thule4th
  5. Native Union5th
  6. MOSISO6th
  7. Herschel7th
  8. Case Logic–
  9. Inateck–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • tomtoc5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bellroy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Incase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thule3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Native Union2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MOSISO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Herschel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Case Logic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Inateck0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laptop sleeve brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Inateck or Thule more popular in search?

This chart shows how often people search Google for Inateck and Thule by name. Each line represents a brand's share of searches for all nine laptop sleeve brands we track, month by month, from English-language searches worldwide.

Inateck and Thule among laptop sleeve brands worldwide, by month

Share of searches by month for Thule, Inateck. The figures are in the table below the chart.

View monthly share of searches table
MonthThuleBellroyHerschelIncasetomtocNative UnionCase LogicInateckMOSISO
Oct 202534.6%23.1%15.5%12.6%7.4%3.8%1.4%1.1%0.5%
Nov 202536.5%24.4%16.3%9%7.7%3.3%1.2%1.2%0.43%
Dec 202537%24.7%16.6%9.1%6.5%3.3%1.3%1%0.51%
Jan 202643.5%19.4%16%8.7%6.3%3.2%1.2%1.2%0.5%
Feb 202637.4%20.5%16.8%11.2%8.1%2.8%1.6%1.2%0.57%
Mar 202638.7%21.1%14.2%11.6%8.2%2.8%1.3%1.3%0.8%
Apr 202640.3%22%14.8%9.9%7%3%1.4%1.1%0.44%
May 202644.6%19.9%13.4%9%7.8%2.7%1%0.99%0.55%
Jun 202639.8%21.7%14.6%9.8%9.1%2.4%1.1%1.1%0.44%
Jul 202643.3%19.4%15.9%8.7%7.8%2.6%1%0.96%0.39%
Aug 202633.8%22.6%22.6%8.3%7.4%2.5%1.2%1.1%0.46%
Sep 202633.2%22.2%18.2%10%8.8%4.5%1.4%1.3%0.54%

How has the Inateck and Thule comparison changed over the last 12 months?

3 findings
  • Thule was ahead of Inateck in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Inateck’s share of searches among laptop sleeve brands worldwide moved from 1.1% to 1.3%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
  • Across the 12 months ending September 2026, Thule’s share of searches among laptop sleeve brands worldwide moved from 34.6% to 33.2%, and its estimated monthly branded searches held steady at 301K.

How did search popularity change for laptop sleeve brands worldwide in September 2026?

2 changes

  1. In September 2026, Thule lost share of searches among laptop sleeve brands worldwide, from 33.8% to 33.2%.

  2. Estimated monthly branded searches for Inateck worldwide rose 22% over 12 measured months, from 9.9K to 12.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Inateck’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Inateck

2 branded search terms

  • inateck
  • inateck sleeve

Thule

1 branded search term

  • thule

How the Brand Demand Index is measured

Other head-to-heads among laptop sleeve brands

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