Brandwave

Roofnest vs Yakima:Which is more popular?

In September 2026, Roofnest had more branded searches than Yakima among roof tents worldwide. Roofnest had about 10,000 branded searches, while Yakima had 2,380. Roofnest made up 14.2% of all roof tent searches we track, and Yakima accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about roof tents, Roofnest appeared in three of the five answers and Yakima in none.

Among roof tents worldwide in September 2026

Who do people search for more?

Roofnest, about 4 searches for every 1 for Yakima

Roofnest 10K searchesYakima 2.4K searches

Who does AI mention more?

Roofnest, mentioned in 3 of 5 answers, Yakima in 0

Roofnest in 3 of 5Yakima in 0 of 5

Who does AI recommend more?

Roofnest, the only one of the two named

Roofnest first in 3Yakima never named

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Top roof tents in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Roofnest was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Yakima did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roofnest1st
  2. iKamper2nd
  3. Thule3rd
  4. 23Zero4th
  5. Tepui5th
  6. Smittybilt6th
  7. Darche–
  8. James Baroud–
  9. Naturnest–
  10. Yakima–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Roofnest3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iKamper2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thule2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 23Zero1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smittybilt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tepui1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Darche0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • James Baroud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Naturnest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yakima0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about roof tents

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Roofnest or Yakima more popular in search?

This chart shows how often people search Google for Roofnest and Yakima by name. Each line represents a brand's share of searches for all 12 roof tent brands we track, month by month, from English-language searches worldwide.

Roofnest and Yakima among roof tents worldwide, by month

Share of searches by month for Roofnest, Yakima. The figures are in the table below the chart.

View monthly share of searches table
MonthiKamperRoofnest23ZeroDarcheJames BaroudThuleNaturnestYakimaAutohomeSmittybiltTepuiFront Runner
Oct 202533.6%18.3%18%7.6%8%3.6%2.8%3.4%1.3%1.8%1.3%0.39%
Nov 202535.3%15.6%19%10%6.9%3%3.8%2.8%1%1%1.4%0.33%
Dec 202534.7%14.9%18.7%10.2%6.8%3.6%4.5%2.9%1%0.98%1.4%0.32%
Jan 202635.2%12.3%18.9%10.4%8.4%3.7%3.7%3.2%1.5%1%1.1%0.33%
Feb 202638%13.3%16.7%7.3%9.1%4%4%3.3%1.4%1.1%1.5%0.35%
Mar 202633.4%14.7%17.9%7.8%9.7%4.3%3.5%3.5%1.8%1.4%1.5%0.47%
Apr 202638.2%14.5%13.8%6%9.1%6.1%3.3%4%1.6%1.6%1.2%0.54%
May 202641.4%15.1%12.2%5.3%8.1%5.4%3.6%3.5%2%1.8%1.1%0.48%
Jun 202641.7%14.6%12.3%5.3%8.2%5.4%3.6%3.5%1.6%2.2%1.1%0.48%
Jul 202640.2%14%11.8%6.3%9.6%5.2%3.4%3.7%2.4%1.7%1.2%0.46%
Aug 202642.4%12.7%12.5%6.5%10.2%4.5%3%3.2%2.4%1.2%1%0.4%
Sep 202638.9%14.2%14.1%9.5%7.6%4.1%3.4%3.4%1.9%1.7%1%0.3%

How has the Roofnest and Yakima comparison changed over the last 12 months?

3 findings
  • Roofnest was ahead of Yakima in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Roofnest’s share of searches among roof tents worldwide moved from 18.3% to 14.2%, and its estimated monthly branded searches moved from 12.3K to 10K.
  • Across the 12 months ending September 2026, Yakima’s share of searches among roof tents worldwide held steady at 3.4%, and its estimated monthly branded searches moved from 2.3K to 2.4K.

How did search popularity change for roof tents worldwide in September 2026?

2 changes
  1. In September 2026, Roofnest gained share of searches among roof tents worldwide, from 12.7% to 14.2%.

  2. In September 2026, Yakima fell from 7th to 8th among roof tents worldwide.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Roofnest’s and Yakima’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Roofnest

2 branded search terms

  • roofnest
  • roofnest tent

Yakima

3 branded search terms

  • yakima roof tent
  • yakima rooftop tent
  • yakima skyrise

How the Brand Demand Index is measured

Other head-to-heads among roof tents

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