Brandwave

Race Face vs Yakima:Which is more popular?

In September 2026, Race Face had more branded searches than Yakima among bike tailgate pad brands worldwide. Race Face had about 22,200 branded searches, while Yakima had 30. Race Face made up 6% of all bike tailgate pad brand searches we track, and Yakima accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about bike tailgate pad brands, Race Face appeared in three of the five answers and Yakima in two. Race Face was mentioned before Yakima in every answer.

Among bike tailgate pad brands worldwide in September 2026

Who do people search for more?

Race Face, about 740 searches for every 1 for Yakima

Race Face 22.2K searchesYakima 30 searches

Who does AI mention more?

Race Face, mentioned in 3 of 5 answers, Yakima in 2

Race Face in 3 of 5Yakima in 2 of 5

Who does AI recommend more?

Race Face, named ahead of Yakima in every answer

Race Face first in 3Yakima never first

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Top bike tailgate pad brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Race Face was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Yakima was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Race Face was listed before Yakima in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Race Face1st
  2. Dakine2nd
  3. Yakima3rd
  4. Thule–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dakine3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Race Face3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yakima2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thule1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about bike tailgate pad brands

5 answers
  • Asked ChatGPT

    “Which bike tailgate pad brand should I buy?”

    1. 1Race Face
    2. 2Dakine
  • Asked ChatGPT

    “What are the best bike tailgate pad brands?”

    1. 1Race Face
    2. 2Dakine
    3. 3Yakima
  • Asked ChatGPT

    “What's the best bike tailgate pad brand for truck bike transport?”

    1. 1Race Face
    2. 2Dakine
    3. 3Yakima
  • Searched Google, AI Overview

    “truck bike pad”

    1. Searched Google, AI Overview

      “bike tailgate pad”

      1. 1Thule

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Is Race Face or Yakima more popular in search?

    This chart shows how often people search Google for Race Face and Yakima by name. Each line represents a brand's share of searches for all four bike tailgate pad brands we track, month by month, from English-language searches worldwide.

    Race Face and Yakima among bike tailgate pad brands worldwide, by month

    Share of searches by month for Race Face, Yakima. The figures are in the table below the chart.

    View monthly share of searches table
    MonthThuleDakineRace FaceYakima
    Oct 202580.8%13.3%6%<0.01%
    Nov 202581.6%13.4%4.9%<0.01%
    Dec 202582.4%13.5%4.1%<0.01%
    Jan 202683%13.7%3.3%<0.01%
    Feb 202679.3%15.9%4.8%<0.01%
    Mar 202680.8%13.3%5.9%<0.01%
    Apr 202682.8%11.1%6.1%<0.01%
    May 202685.4%9.4%5.1%<0.01%
    Jun 202683.7%11.3%5%<0.01%
    Jul 202686.2%9.5%4.3%<0.01%
    Aug 202681.6%13.4%4.9%<0.01%
    Sep 202680.8%13.3%6%<0.01%

    How has the Race Face and Yakima comparison changed over the last 12 months?

    3 findings
    • Race Face was ahead of Yakima in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Race Face’s share of searches among bike tailgate pad brands worldwide held steady at 6%, and its estimated monthly branded searches held steady at 22.2K.
    • Across the 12 months ending September 2026, Yakima’s share of searches among bike tailgate pad brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 20 to 30.

    How did search popularity change for bike tailgate pad brands worldwide in September 2026?

    2 changes
    1. In September 2026, Race Face gained share of searches among bike tailgate pad brands worldwide, from 4.9% to 6%.

    2. Estimated monthly branded searches for Yakima worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Race Face’s and Yakima’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Race Face

    1 branded search term

    • race face

    Yakima

    1 branded search term

    • yakima canopy

    How the Brand Demand Index is measured

    Other head-to-heads among bike tailgate pad brands

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