Brandwave

How popular isRace Face?

In September 2026, people searched for Race Face by name about 22,200 times worldwide, about the same as the previous year. These searches made up 6% of all global bike tailgate pad brand searches, placing Race Face third out of four brands. When we asked both ChatGPT and Google AI Overviews about bike tailgate pad brands, Race Face appeared in three of the five answers and was the most recommended of the four.

Search and AI answers in September 2026

Race Face is the third most searched of 4 competitors and the most recommended in AI answers.

  1. ThuleShare of searches 80.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  2. DakineShare of searches 13.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Race FaceShare of searches 6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. YakimaShare of searches <0.01%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top bike tailgate pad brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Race Face was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Race Face is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Race Face1st
  2. Dakine2nd
  3. Yakima3rd
  4. Thule–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dakine3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Race Face3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yakima2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thule1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about bike tailgate pad brands

5 answers

  • Asked ChatGPT

    “Which bike tailgate pad brand should I buy?”

    1. 1Race Face
    2. 2Dakine

  • Asked ChatGPT

    “What are the best bike tailgate pad brands?”

    1. 1Race Face
    2. 2Dakine
    3. 3Yakima

  • Asked ChatGPT

    “What's the best bike tailgate pad brand for truck bike transport?”

    1. 1Race Face
    2. 2Dakine
    3. 3Yakima

  • Searched Google, AI Overview

    “truck bike pad”

    1. Searched Google, AI Overview

      “bike tailgate pad”

      1. 1Thule

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Which bike tailgate pad brands compete with Race Face?

    Race Face against bike tailgate pad brands worldwide, by month

    Share of searches by month for Thule, Dakine, Race Face. The figures are in the table below the chart.

    View monthly share of searches table
    MonthThuleDakineRace FaceYakima
    Oct 202580.8%13.3%6%<0.01%
    Nov 202581.6%13.4%4.9%<0.01%
    Dec 202582.4%13.5%4.1%<0.01%
    Jan 202683%13.7%3.3%<0.01%
    Feb 202679.3%15.9%4.8%<0.01%
    Mar 202680.8%13.3%5.9%<0.01%
    Apr 202682.8%11.1%6.1%<0.01%
    May 202685.4%9.4%5.1%<0.01%
    Jun 202683.7%11.3%5%<0.01%
    Jul 202686.2%9.5%4.3%<0.01%
    Aug 202681.6%13.4%4.9%<0.01%
    Sep 202680.8%13.3%6%<0.01%

    1. 1.Thule

      80.8%

      Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

    2. 2.Dakine

      13.3%

      Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

    3. 3.Race Face

      6%

      Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +1 points.

    4. 4.Yakima

      <0.01%

      Held 4th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Race Face and its closest rivals

    Every comparison with Race Face

    2 comparisons

    How has branded search demand for Race Face changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Race Face worldwide held steady at 22.2K.
    • Across the 12 months ending September 2026, Race Face’s share of searches among bike tailgate pad brands worldwide peaked at 6.1% in April 2026 and was lowest at 3.3% in January 2026.

    How did search popularity change for bike tailgate pad brands worldwide in September 2026?

    3 changes

    1. In September 2026, Race Face gained share of searches among bike tailgate pad brands worldwide, from 4.9% to 6%.

    2. In September 2026, Thule lost share of searches among bike tailgate pad brands worldwide, from 81.6% to 80.8%.

    3. Estimated monthly branded searches for Yakima worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.

    How are Race Face’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Race Face’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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    How the Brand Demand Index is measured

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