How popular isYakima?
In September 2026, people searched for Yakima by name about 50,800 times worldwide, about the same as the previous year. These searches made up 34.1% of all global roof basket brand searches, placing Yakima second out of five brands. When we asked both ChatGPT and Google AI Overviews about roof basket brands, Yakima appeared in three of the five answers and was the second most recommended of the five.
Yakima is the second most searched of 5 competitors and the second most recommended in AI answers.
ThuleShare of searches 46%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
YakimaShare of searches 34.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Rhino-RackShare of searches 12.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
CurtShare of searches 6.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
KuatShare of searches 1.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top roof basket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yakima was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Yakima is the second most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Thule1st
- Yakima2nd
- Rhino-Rack3rd
- Curt4th
- Kuat–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Thule4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rhino-Rack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yakima3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Curt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kuat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about roof basket brands
5 answers
Asked ChatGPT
“Which roof basket brand should I buy?”
Asked ChatGPT
“What are the best roof basket brands?”
Asked ChatGPT
“What's the best roof basket brand for extra cargo space?”
Searched Google, AI Overview
“roof basket for suv”
Searched Google, AI Overview
“roof cargo basket”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which roof basket brands compete with Yakima?
Share of searches by month for Thule, Yakima, Rhino-Rack, Curt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thule | Yakima | Rhino-Rack | Curt | Kuat |
|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 31.1% | 13% | 7.4% | 4.3% |
| Nov 2025 | 46% | 32.4% | 12.9% | 7% | 1.7% |
| Dec 2025 | 41.9% | 36% | 13.2% | 5.9% | 2.9% |
| Jan 2026 | 43.9% | 34.1% | 12.5% | 6.3% | 3.1% |
| Feb 2026 | 45.1% | 35% | 10.9% | 6.8% | 2.3% |
| Mar 2026 | 41.4% | 35.7% | 12.8% | 7.4% | 2.7% |
| Apr 2026 | 47.4% | 33.3% | 9.1% | 7.6% | 2.6% |
| May 2026 | 45.9% | 35.8% | 10.1% | 6.4% | 1.8% |
| Jun 2026 | 49.5% | 33.1% | 8.8% | 6.7% | 1.9% |
| Jul 2026 | 44.5% | 37% | 9.8% | 6.3% | 2.5% |
| Aug 2026 | 47.1% | 33.4% | 10% | 7.8% | 1.7% |
| Sep 2026 | 46% | 34.1% | 12.2% | 6.3% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46% | 1.3K | -21.9% | -1.1 points | |
| 2, held 2nd | 34.1% | 980 | -18.3% | +0.7 points | |
| 3, held 3rd | 12.2% | 350 | -2.8% | +2.2 points | |
| 4, held 4th | 6.3% | 180 | -35.7% | -1.5 points | |
| 5, held 5th | 1.4% | 40 | -33.3% | -0.3 points |
1.
Thule46%
Held 1st. 1.3K estimated branded searches, -21.9% vs prior month. Share -1.1 points.
2.
Yakima34.1%
Held 2nd. 980 estimated branded searches, -18.3% vs prior month. Share +0.7 points.
12.2%
Held 3rd. 350 estimated branded searches, -2.8% vs prior month. Share +2.2 points.
4.
Curt6.3%
Held 4th. 180 estimated branded searches, -35.7% vs prior month. Share -1.5 points.
5.
Kuat1.4%
Held 5th. 40 estimated branded searches, -33.3% vs prior month. Share -0.3 points.
Thule, Rhino-Rack and Kuat sell other things too, so only their searches that name this product count here, like “thule roof basket”.
Compare popularity between Yakima and its closest rivals
Every comparison with Yakima
26 comparisons
- Rhino-Rack vs Yakima
- Kuat vs Yakima
- RockyMounts vs Yakima
- Thule vs Yakima
- Saris vs Yakima
- Hollywood Racks vs Yakima
- Front Runner vs Yakima
- 23Zero vs Yakima
- Darche vs Yakima
- iKamper vs Yakima
- James Baroud vs Yakima
- Naturnest vs Yakima
- Roofnest vs Yakima
- Autohome vs Yakima
- INNO vs Yakima
- Smittybilt vs Yakima
- SportRack vs Yakima
- Tepui vs Yakima
- Hapro vs Yakima
- Dakine vs Yakima
- Race Face vs Yakima
- Kamei vs Yakima
- Menabo vs Yakima
- Cruz vs Yakima
- Curt vs Yakima
- Atera vs Yakima
How has branded search demand for Yakima changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Yakima worldwide held steady, from 50.4K to 50.8K.
- Across the 12 months ending September 2026, Yakima’s share of searches among roof basket brands worldwide increased from 31.1% to 34.1%.
- Across the 12 months ending September 2026, Yakima’s share of searches among roof basket brands worldwide peaked at 37% in July 2026 and was lowest at 31.1% in October 2025.
How did search popularity change for roof basket brands worldwide in September 2026?
5 changes
In September 2026, Rhino-Rack gained share of searches among roof basket brands worldwide, from 10% to 12.2%.
In September 2026, Yakima gained share of searches among roof basket brands worldwide, from 33.4% to 34.1%.
In September 2026, Curt lost share of searches among roof basket brands worldwide, from 7.8% to 6.3%.
In September 2026, Thule lost share of searches among roof basket brands worldwide, from 47.1% to 46%.
Estimated monthly branded searches for Kuat worldwide fell 69.2% over 12 measured months, from 130 to 40 in September 2026.
How are Yakima’s branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Yakima’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- yakima bike rack
- yakima canopy
- yakima cargo basket
- yakima cargo box
- yakima cargo carrier
- yakima crossbars
- yakima load bars
- yakima roof basket
- yakima roof box
- yakima roof rack
- yakima roof tent
- yakima rooftop tent
- yakima skyrise
- yakima tailgate pad
Do you work for Yakima? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Yakima compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Bike racks | 4th of 6 | 10.8% | Show ranking |
| Roof racks | 3rd of 7 | 19.6% | Show ranking |
| Roof tents | 8th of 12 | 3.4% | Show ranking |
| Roof box brands | 2nd of 8 | 13.7% | Show ranking |
| Bike tailgate pad brands | 4th of 4 | 11.5% | Show ranking |
| Roof basket brands | 2nd of 5 | 34.1% | Shown above |
| Cargo carrier brands | 3rd of 4 | 8.9% | Show ranking |
Is Yakima your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.