Kuat vs Yakima:Which is more popular?
In September 2026, Yakima had more branded searches than Kuat among roof basket brands worldwide. Yakima had about 980 branded searches, while Kuat had 40. Yakima made up 34.1% of all roof basket brand searches we track, and Kuat accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about roof basket brands, Yakima appeared in three of the five answers and Kuat in none.
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Top roof basket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yakima was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kuat did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Thule1st
Yakima2nd
Rhino-Rack3rd
Curt4th
Kuat–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Thule4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rhino-Rack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yakima3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Curt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kuat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about roof basket brands
5 answers
Asked ChatGPT
“Which roof basket brand should I buy?”
Asked ChatGPT
“What are the best roof basket brands?”
Asked ChatGPT
“What's the best roof basket brand for extra cargo space?”
Searched Google, AI Overview
“roof basket for suv”
Searched Google, AI Overview
“roof cargo basket”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Kuat or Yakima more popular in search?
This chart shows how often people search Google for Kuat and Yakima by name. Each line represents a brand's share of searches for all five roof basket brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Yakima, Kuat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thule | Yakima | Rhino-Rack | Curt | Kuat |
|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 31.1% | 13% | 7.4% | 4.3% |
| Nov 2025 | 46% | 32.4% | 12.9% | 7% | 1.7% |
| Dec 2025 | 41.9% | 36% | 13.2% | 5.9% | 2.9% |
| Jan 2026 | 43.9% | 34.1% | 12.5% | 6.3% | 3.1% |
| Feb 2026 | 45.1% | 35% | 10.9% | 6.8% | 2.3% |
| Mar 2026 | 41.4% | 35.7% | 12.8% | 7.4% | 2.7% |
| Apr 2026 | 47.4% | 33.3% | 9.1% | 7.6% | 2.6% |
| May 2026 | 45.9% | 35.8% | 10.1% | 6.4% | 1.8% |
| Jun 2026 | 49.5% | 33.1% | 8.8% | 6.7% | 1.9% |
| Jul 2026 | 44.5% | 37% | 9.8% | 6.3% | 2.5% |
| Aug 2026 | 47.1% | 33.4% | 10% | 7.8% | 1.7% |
| Sep 2026 | 46% | 34.1% | 12.2% | 6.3% | 1.4% |
Kuat sells other things too, so only its searches that name this product count here, like “kuat roof basket”.
How has the Kuat and Yakima comparison changed over the last 12 months?
3 findings
- Yakima was ahead of Kuat in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kuat’s share of searches among roof basket brands worldwide moved from 4.3% to 1.4%, and its estimated monthly branded searches moved from 130 to 40.
- Across the 12 months ending September 2026, Yakima’s share of searches among roof basket brands worldwide moved from 31.1% to 34.1%, and its estimated monthly branded searches moved from 930 to 980.
How did search popularity change for roof basket brands worldwide in September 2026?
2 changes
In September 2026, Yakima gained share of searches among roof basket brands worldwide, from 33.4% to 34.1%.
Estimated monthly branded searches for Kuat worldwide fell 69.2% over 12 measured months, from 130 to 40 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Kuat’s and Yakima’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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