Curt vs Rhino-Rack:Which is searched more?
In September 2026, Rhino-Rack had more branded searches than Curt among roof basket brands worldwide. Rhino-Rack was estimated to have 40.5K branded searches compared to Curt’s 2.8K, and held a 10.5% Share of Search versus Curt’s 0.72%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Curt or Rhino-Rack?
Compare the roof basket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rhino-Rack, Curt. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Kuat | Rhino-Rack | Curt |
|---|---|---|---|---|
| Oct 2025 | 76.4% | 12.6% | 10.3% | 0.73% |
| Nov 2025 | 78.4% | 10.5% | 10.5% | 0.48% |
| Dec 2025 | 80% | 8.8% | 10.8% | 0.46% |
| Jan 2026 | 84% | 6.2% | 9.2% | 0.55% |
| Feb 2026 | 79.8% | 8.8% | 10.7% | 0.65% |
| Mar 2026 | 81.3% | 9% | 9% | 0.77% |
| Apr 2026 | 81.1% | 8.9% | 8.9% | 1.1% |
| May 2026 | 83.8% | 7.5% | 7.5% | 1.1% |
| Jun 2026 | 81.3% | 8.9% | 8.9% | 0.81% |
| Jul 2026 | 85.4% | 6.3% | 7.7% | 0.68% |
| Aug 2026 | 81.4% | 9% | 9% | 0.69% |
| Sep 2026 | 78.2% | 10.5% | 10.5% | 0.72% |
How has the Curt and Rhino-Rack comparison changed over the last 12 months?
3 findings
- Rhino-Rack was ahead of Curt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Curt’s estimated Share of Search among roof basket brands worldwide moved from 0.73% to 0.72%, and its estimated monthly branded searches moved from 2.9K to 2.8K.
- Across the 12 months ending September 2026, Rhino-Rack’s estimated Share of Search among roof basket brands worldwide moved from 10.3% to 10.5%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for roof basket brands worldwide in September 2026?
1 change
In September 2026, Rhino-Rack gained estimated Share of Search among roof basket brands worldwide, from 9% to 10.5%.
Other head-to-heads among roof basket brands
How each brand is measured
Brandwave collects information about searches that people make online using Curt’s and Rhino-Rack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Curt
5 branded search terms
- curt cargo carrier
- curt roof basket
- curt tow
- curt tow bar
- curt trailer
Rhino-Rack
1 branded search term
- rhino rack
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