Brandwave

Rhino-Rack vs Yakima:Which is more popular?

In September 2026, Yakima had more branded searches than Rhino-Rack among roof basket brands worldwide. Yakima had about 980 branded searches, while Rhino-Rack had 350. Yakima made up 34.1% of all roof basket brand searches we track, and Rhino-Rack accounted for 12.2%. When we asked ChatGPT and Google AI Overviews about roof basket brands, Rhino-Rack appeared in four of the five answers and Yakima in three. Yakima was mentioned before Rhino-Rack in every answer.

Among roof basket brands worldwide in September 2026

Who do people search for more?

Yakima, about 3 searches for every 1 for Rhino-Rack

Yakima 980 searchesRhino-Rack 350 searches

Who does AI mention more?

Rhino-Rack, mentioned in 4 of 5 answers, Yakima in 3

Rhino-Rack in 4 of 5Yakima in 3 of 5

Who does AI recommend more?

Yakima, named ahead of Rhino-Rack in every answer

Yakima first in 3Rhino-Rack never first

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Top roof basket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rhino-Rack was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yakima was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Yakima was listed before Rhino-Rack in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thule1st
  2. Yakima2nd
  3. Rhino-Rack3rd
  4. Curt4th
  5. Kuat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thule4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rhino-Rack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yakima3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Curt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kuat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about roof basket brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Rhino-Rack or Yakima more popular in search?

This chart shows how often people search Google for Rhino-Rack and Yakima by name. Each line represents a brand's share of searches for all five roof basket brands we track, month by month, from English-language searches worldwide.

Rhino-Rack and Yakima among roof basket brands worldwide, by month

Share of searches by month for Yakima, Rhino-Rack. The figures are in the table below the chart.

View monthly share of searches table
MonthThuleYakimaRhino-RackCurtKuat
Oct 202544.1%31.1%13%7.4%4.3%
Nov 202546%32.4%12.9%7%1.7%
Dec 202541.9%36%13.2%5.9%2.9%
Jan 202643.9%34.1%12.5%6.3%3.1%
Feb 202645.1%35%10.9%6.8%2.3%
Mar 202641.4%35.7%12.8%7.4%2.7%
Apr 202647.4%33.3%9.1%7.6%2.6%
May 202645.9%35.8%10.1%6.4%1.8%
Jun 202649.5%33.1%8.8%6.7%1.9%
Jul 202644.5%37%9.8%6.3%2.5%
Aug 202647.1%33.4%10%7.8%1.7%
Sep 202646%34.1%12.2%6.3%1.4%

Rhino-Rack sells other things too, so only its searches that name this product count here, like “rhino rack roof basket”.

How has the Rhino-Rack and Yakima comparison changed over the last 12 months?

3 findings
  • Yakima was ahead of Rhino-Rack in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Rhino-Rack’s share of searches among roof basket brands worldwide moved from 13% to 12.2%, and its estimated monthly branded searches moved from 390 to 350.
  • Across the 12 months ending September 2026, Yakima’s share of searches among roof basket brands worldwide moved from 31.1% to 34.1%, and its estimated monthly branded searches moved from 930 to 980.

How did search popularity change for roof basket brands worldwide in September 2026?

2 changes

  1. In September 2026, Rhino-Rack gained share of searches among roof basket brands worldwide, from 10% to 12.2%.

  2. In September 2026, Yakima gained share of searches among roof basket brands worldwide, from 33.4% to 34.1%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Rhino-Rack’s and Yakima’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rhino-Rack

2 branded search terms

  • rhino rack cargo basket
  • rhino rack roof basket

Yakima

2 branded search terms

  • yakima cargo basket
  • yakima roof basket

How the Brand Demand Index is measured

Other head-to-heads among roof basket brands

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