Thule vs Yakima:Which is more popular?
In September 2026, Thule had more branded searches than Yakima among roof basket brands worldwide. Thule had about 1,320 branded searches, while Yakima had 980. Thule made up 46% of all roof basket brand searches we track, and Yakima accounted for 34.1%. When we asked ChatGPT and Google AI Overviews about roof basket brands, Thule appeared in four of the five answers and Yakima in three. Thule was mentioned before Yakima in two out of three answers.
Who do people search for more?
Thule, about 35% more searches than Yakima
Who does AI mention more?
Thule, mentioned in 4 of 5 answers, Yakima in 3
Who does AI recommend more?
Thule, named ahead of Yakima in 2 of 3 answers
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Top roof basket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Thule was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yakima was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Thule was listed before Yakima in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Thule1st
Yakima2nd
Rhino-Rack3rd
Curt4th
Kuat–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Thule4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rhino-Rack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yakima3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Curt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kuat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about roof basket brands
5 answers
Asked ChatGPT
“Which roof basket brand should I buy?”
Asked ChatGPT
“What are the best roof basket brands?”
Asked ChatGPT
“What's the best roof basket brand for extra cargo space?”
Searched Google, AI Overview
“roof basket for suv”
Searched Google, AI Overview
“roof cargo basket”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Thule or Yakima more popular in search?
This chart shows how often people search Google for Thule and Yakima by name. Each line represents a brand's share of searches for all five roof basket brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Thule, Yakima. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thule | Yakima | Rhino-Rack | Curt | Kuat |
|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 31.1% | 13% | 7.4% | 4.3% |
| Nov 2025 | 46% | 32.4% | 12.9% | 7% | 1.7% |
| Dec 2025 | 41.9% | 36% | 13.2% | 5.9% | 2.9% |
| Jan 2026 | 43.9% | 34.1% | 12.5% | 6.3% | 3.1% |
| Feb 2026 | 45.1% | 35% | 10.9% | 6.8% | 2.3% |
| Mar 2026 | 41.4% | 35.7% | 12.8% | 7.4% | 2.7% |
| Apr 2026 | 47.4% | 33.3% | 9.1% | 7.6% | 2.6% |
| May 2026 | 45.9% | 35.8% | 10.1% | 6.4% | 1.8% |
| Jun 2026 | 49.5% | 33.1% | 8.8% | 6.7% | 1.9% |
| Jul 2026 | 44.5% | 37% | 9.8% | 6.3% | 2.5% |
| Aug 2026 | 47.1% | 33.4% | 10% | 7.8% | 1.7% |
| Sep 2026 | 46% | 34.1% | 12.2% | 6.3% | 1.4% |
Thule sells other things too, so only its searches that name this product count here, like “thule roof basket”.
How has the Thule and Yakima comparison changed over the last 12 months?
3 findings
- Thule was ahead of Yakima in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Thule’s share of searches among roof basket brands worldwide moved from 44.1% to 46%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 12 months ending September 2026, Yakima’s share of searches among roof basket brands worldwide moved from 31.1% to 34.1%, and its estimated monthly branded searches moved from 930 to 980.
How did search popularity change for roof basket brands worldwide in September 2026?
2 changes
In September 2026, Yakima gained share of searches among roof basket brands worldwide, from 33.4% to 34.1%.
In September 2026, Thule lost share of searches among roof basket brands worldwide, from 47.1% to 46%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Thule’s and Yakima’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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