Curt vs Yakima:Which is more popular?
In September 2026, Yakima had more branded searches than Curt among roof basket brands worldwide. Yakima had about 980 branded searches, while Curt had 180. Yakima made up 34.1% of all roof basket brand searches we track, and Curt accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about roof basket brands, Curt and Yakima each appeared in three of the five answers. Yakima was mentioned before Curt in every answer.
Who do people search for more?
Yakima, about 5 searches for every 1 for Curt
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Yakima, named ahead of Curt in every answer
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Top roof basket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Curt and Yakima were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Yakima was listed before Curt in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Thule1st- Yakima2nd
Rhino-Rack3rd
Curt4th
Kuat–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Thule4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rhino-Rack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yakima3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Curt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kuat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about roof basket brands
5 answers
Asked ChatGPT
“Which roof basket brand should I buy?”
Asked ChatGPT
“What are the best roof basket brands?”
Asked ChatGPT
“What's the best roof basket brand for extra cargo space?”
Searched Google, AI Overview
“roof basket for suv”
Searched Google, AI Overview
“roof cargo basket”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Curt or Yakima more popular in search?
This chart shows how often people search Google for Curt and Yakima by name. Each line represents a brand's share of searches for all five roof basket brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Yakima, Curt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thule | Yakima | Rhino-Rack | Curt | Kuat |
|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 31.1% | 13% | 7.4% | 4.3% |
| Nov 2025 | 46% | 32.4% | 12.9% | 7% | 1.7% |
| Dec 2025 | 41.9% | 36% | 13.2% | 5.9% | 2.9% |
| Jan 2026 | 43.9% | 34.1% | 12.5% | 6.3% | 3.1% |
| Feb 2026 | 45.1% | 35% | 10.9% | 6.8% | 2.3% |
| Mar 2026 | 41.4% | 35.7% | 12.8% | 7.4% | 2.7% |
| Apr 2026 | 47.4% | 33.3% | 9.1% | 7.6% | 2.6% |
| May 2026 | 45.9% | 35.8% | 10.1% | 6.4% | 1.8% |
| Jun 2026 | 49.5% | 33.1% | 8.8% | 6.7% | 1.9% |
| Jul 2026 | 44.5% | 37% | 9.8% | 6.3% | 2.5% |
| Aug 2026 | 47.1% | 33.4% | 10% | 7.8% | 1.7% |
| Sep 2026 | 46% | 34.1% | 12.2% | 6.3% | 1.4% |
How has the Curt and Yakima comparison changed over the last 12 months?
3 findings
- Yakima was ahead of Curt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Curt’s share of searches among roof basket brands worldwide moved from 7.4% to 6.3%, and its estimated monthly branded searches moved from 220 to 180.
- Across the 12 months ending September 2026, Yakima’s share of searches among roof basket brands worldwide moved from 31.1% to 34.1%, and its estimated monthly branded searches moved from 930 to 980.
How did search popularity change for roof basket brands worldwide in September 2026?
2 changes
In September 2026, Yakima gained share of searches among roof basket brands worldwide, from 33.4% to 34.1%.
In September 2026, Curt lost share of searches among roof basket brands worldwide, from 7.8% to 6.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Curt’s and Yakima’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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