Brandwave

How popular isINNO?

In September 2026, people searched for INNO by name about 1,360 times worldwide, a 15% decrease from the previous year. These searches made up 0.39% of all global roof box brand searches, placing INNO fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about roof box brands, INNO appeared in all answers and was the third most recommended of the eight.

Search and AI answers in September 2026

INNO is the fourth most searched of 8 competitors and the third most recommended in AI answers.

  1. ThuleShare of searches 86.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Rhino-RackShare of searches 11.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. SportRackShare of searches 1.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. INNOShare of searches 0.39%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. HaproShare of searches 0.14%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

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Top roof box brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, INNO appeared in all five answers. INNO is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thule1st
  2. Yakima2nd
  3. INNO3rd
  4. SportRack4th
  5. Rhino-Rack5th
  6. Hapro–
  7. Kamei–
  8. Atera–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thule5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • INNO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yakima5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SportRack2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rhino-Rack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hapro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kamei0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Atera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about roof box brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which roof box brands compete with INNO?

INNO against roof box brands worldwide, by month

Share of searches by month for Thule, Rhino-Rack, INNO. The figures are in the table below the chart.

View monthly share of searches table
MonthThuleRhino-RackSportRackINNOHaproKameiAteraYakima
Oct 202586.4%11.6%1.3%0.46%0.14%0.11%0.03%<0.01%
Nov 202586.9%11.7%0.88%0.35%0.09%0.09%0.02%<0.01%
Dec 202586.8%11.7%0.87%0.38%0.11%0.09%0.02%<0.01%
Jan 202688.8%9.8%0.89%0.31%0.12%0.09%0.02%<0.01%
Feb 202686.6%11.6%1.1%0.42%0.14%0.14%0.03%<0.01%
Mar 202688.3%9.7%1.3%0.35%0.14%0.17%0.03%<0.01%
Apr 202688.2%9.7%1.3%0.35%0.14%0.17%0.03%<0.01%
May 202690.1%8.1%1.1%0.29%0.14%0.14%0.03%<0.01%
Jun 202686.8%9.6%2.9%0.37%0.17%0.17%0.03%<0.01%
Jul 202688.8%8%2.4%0.34%0.2%0.2%0.03%<0.01%
Aug 202688.3%9.7%1.1%0.38%0.24%0.21%0.04%<0.01%
Sep 202686.4%11.6%1.3%0.39%0.14%0.11%0.03%<0.01%

  1. 1.Thule

    86.4%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  2. 2.Rhino-Rack

    11.6%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +1.9 points.

  3. 3.SportRack

    1.3%

    Held 3rd. 4.5K estimated branded searches, -1.5% vs prior month. Share +0.2 points.

  4. 4.INNO

    0.39%

    Held 4th. 1.4K estimated branded searches, -14.5% vs prior month. Share 0 points.

  5. 5.Hapro

    0.14%

    Held 5th. 480 estimated branded searches, -52% vs prior month. Share -0.1 points.

  6. 6.Kamei

    0.11%

    Held 6th. 390 estimated branded searches, -55.7% vs prior month. Share -0.1 points.

  7. 7.Atera

    0.03%

    Held 7th. 110 estimated branded searches, -35.3% vs prior month. Share 0 points.

  8. 8.Yakima

    <0.01%

    Held 8th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between INNO and its closest rivals

Every comparison with INNO

6 comparisons

How has branded search demand for INNO changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for INNO worldwide fell from 1.6K to 1.4K.
  • Across the 12 months ending September 2026, INNO’s share of searches among roof box brands worldwide held steady, from 0.46% to 0.39%.

How did search popularity change for roof box brands worldwide in September 2026?

5 changes

  1. In September 2026, Rhino-Rack gained share of searches among roof box brands worldwide, from 9.7% to 11.6%.

  2. In September 2026, Thule lost share of searches among roof box brands worldwide, from 88.3% to 86.4%.

  3. Estimated monthly branded searches for Yakima worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.

  4. Estimated monthly branded searches for Atera worldwide rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

  5. Estimated monthly branded searches for INNO worldwide fell 15% over 12 measured months, from 1.6K to 1.4K in September 2026.

How are INNO’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using INNO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • inno rack
  • inno roof box

How the Brand Demand Index is measured

Who owns INNO?

INNO is owned by Car Mate. Brandwave does not track any other brands owned by Car Mate.

Do you work for INNO? To request corrections or removal please contact us via our support page and we will be happy to assist.

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