INNO vs SportRack:Which is searched more?
In September 2026, SportRack had more branded searches than INNO among roof box brands worldwide. SportRack had about 4,540 branded searches, while INNO had 1,360. SportRack made up 1.3% of all roof box brand searches we track, and INNO accounted for 0.39%. These are worldwide searches for English-language branded terms.
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Is INNO or SportRack more popular in search?
Compare the roof box and roof rack brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for SportRack, INNO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thule | Rhino-Rack | SportRack | INNO | Hapro | Kamei | Atera | Yakima |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 86.4% | 11.6% | 1.3% | 0.46% | 0.14% | 0.11% | 0.03% | <0.01% |
| Nov 2025 | 86.9% | 11.7% | 0.88% | 0.35% | 0.09% | 0.09% | 0.02% | <0.01% |
| Dec 2025 | 86.8% | 11.7% | 0.87% | 0.38% | 0.11% | 0.09% | 0.02% | <0.01% |
| Jan 2026 | 88.8% | 9.8% | 0.89% | 0.31% | 0.12% | 0.09% | 0.02% | <0.01% |
| Feb 2026 | 86.6% | 11.6% | 1.1% | 0.42% | 0.14% | 0.14% | 0.03% | <0.01% |
| Mar 2026 | 88.3% | 9.7% | 1.3% | 0.35% | 0.14% | 0.17% | 0.03% | <0.01% |
| Apr 2026 | 88.2% | 9.7% | 1.3% | 0.35% | 0.14% | 0.17% | 0.03% | <0.01% |
| May 2026 | 90.1% | 8.1% | 1.1% | 0.29% | 0.14% | 0.14% | 0.03% | <0.01% |
| Jun 2026 | 86.8% | 9.6% | 2.9% | 0.37% | 0.17% | 0.17% | 0.03% | <0.01% |
| Jul 2026 | 88.8% | 8% | 2.4% | 0.34% | 0.2% | 0.2% | 0.03% | <0.01% |
| Aug 2026 | 88.3% | 9.7% | 1.1% | 0.38% | 0.24% | 0.21% | 0.04% | <0.01% |
| Sep 2026 | 86.4% | 11.6% | 1.3% | 0.39% | 0.14% | 0.11% | 0.03% | <0.01% |
How has the INNO and SportRack comparison changed over the last 12 months?
3 findings
- SportRack was ahead of INNO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, INNO’s share of searches among roof box brands worldwide moved from 0.46% to 0.39%, and its estimated monthly branded searches moved from 1.6K to 1.4K.
- Across the 12 months ending September 2026, SportRack’s share of searches among roof box brands worldwide held steady at 1.3%, and its estimated monthly branded searches held steady at 4.5K.
How did search popularity change for roof box brands worldwide in September 2026?
1 change
Estimated monthly branded searches for INNO worldwide fell 15% over 12 measured months, from 1.6K to 1.4K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using INNO’s and SportRack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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