Brandwave

How popular isAtera in search?

In September 2026, people searched for Atera by name about 110 times worldwide, a 22.2% increase from the previous year. These searches made up 0.03% of all global roof box brand searches, placing Atera seventh out of eight brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Thule86.4%
  2. Rhino-Rack11.6%
  3. SportRack1.3%
  4. INNO0.39%
  5. Hapro0.14%
  6. Kamei0.11%
  7. Atera0.03%
  8. Yakima<0.01%
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Which roof box brands compete with Atera?

Atera against roof box brands worldwide, by month

Share of searches by month for Thule, Rhino-Rack, Atera. The figures are in the table below the chart.

View monthly share of searches table
MonthThuleRhino-RackSportRackINNOHaproKameiAteraYakima
Oct 202586.4%11.6%1.3%0.46%0.14%0.11%0.03%<0.01%
Nov 202586.9%11.7%0.88%0.35%0.09%0.09%0.02%<0.01%
Dec 202586.8%11.7%0.87%0.38%0.11%0.09%0.02%<0.01%
Jan 202688.8%9.8%0.89%0.31%0.12%0.09%0.02%<0.01%
Feb 202686.6%11.6%1.1%0.42%0.14%0.14%0.03%<0.01%
Mar 202688.3%9.7%1.3%0.35%0.14%0.17%0.03%<0.01%
Apr 202688.2%9.7%1.3%0.35%0.14%0.17%0.03%<0.01%
May 202690.1%8.1%1.1%0.29%0.14%0.14%0.03%<0.01%
Jun 202686.8%9.6%2.9%0.37%0.17%0.17%0.03%<0.01%
Jul 202688.8%8%2.4%0.34%0.2%0.2%0.03%<0.01%
Aug 202688.3%9.7%1.1%0.38%0.24%0.21%0.04%<0.01%
Sep 202686.4%11.6%1.3%0.39%0.14%0.11%0.03%<0.01%

  1. 1.Thule

    86.4%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  2. 2.Rhino-Rack

    11.6%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +1.9 points.

  3. 3.SportRack

    1.3%

    Held 3rd. 4.5K estimated branded searches, -1.5% vs prior month. Share +0.2 points.

  4. 4.INNO

    0.39%

    Held 4th. 1.4K estimated branded searches, -14.5% vs prior month. Share 0 points.

  5. 5.Hapro

    0.14%

    Held 5th. 480 estimated branded searches, -52% vs prior month. Share -0.1 points.

  6. 6.Kamei

    0.11%

    Held 6th. 390 estimated branded searches, -55.7% vs prior month. Share -0.1 points.

  7. 7.Atera

    0.03%

    Held 7th. 110 estimated branded searches, -35.3% vs prior month. Share 0 points.

  8. 8.Yakima

    <0.01%

    Held 8th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Atera and its closest rivals

Every comparison with Atera

7 comparisons

How has branded search demand for Atera changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Atera worldwide rose from 90 to 110.
  • Across the 12 months ending September 2026, Atera’s share of searches among roof box brands worldwide held steady at 0.03%.

How did search popularity change for roof box brands worldwide in September 2026?

5 changes

  1. In September 2026, Rhino-Rack gained share of searches among roof box brands worldwide, from 9.7% to 11.6%.

  2. In September 2026, Thule lost share of searches among roof box brands worldwide, from 88.3% to 86.4%.

  3. Estimated monthly branded searches for Yakima worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.

  4. Estimated monthly branded searches for Atera worldwide rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

  5. Estimated monthly branded searches for INNO worldwide fell 15% over 12 measured months, from 1.6K to 1.4K in September 2026.

How are Atera’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Atera’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • atera roof box

Do you work for Atera? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Atera compete?

Atera is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Roof box brands7th of 80.03%Shown above
Roof racks4th of 60.03%Show ranking
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Is Atera your brand?

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