Atera vs Hapro:Which is more popular by branded search?
In August 2026, Hapro had more branded searches than Atera among car roof box brands worldwide. Hapro was estimated to have 1K branded searches compared to Atera’s 170, and held a 0.24% Share of Search versus Atera’s 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Atera or Hapro?
Compare the car roof box brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hapro, Atera. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Rhino-Rack | Hapro | Kamei | Atera | Yakima |
|---|---|---|---|---|---|---|
| Oct 2025 | 87.9% | 11.8% | 0.14% | 0.11% | 0.03% | <0.01% |
| Nov 2025 | 88% | 11.8% | 0.09% | 0.09% | 0.02% | <0.01% |
| Dec 2025 | 87.9% | 11.8% | 0.11% | 0.09% | 0.02% | <0.01% |
| Jan 2026 | 89.9% | 9.9% | 0.12% | 0.1% | 0.02% | <0.01% |
| Feb 2026 | 87.9% | 11.8% | 0.14% | 0.14% | 0.03% | <0.01% |
| Mar 2026 | 89.8% | 9.9% | 0.14% | 0.18% | 0.03% | <0.01% |
| Apr 2026 | 89.8% | 9.9% | 0.14% | 0.18% | 0.03% | <0.01% |
| May 2026 | 91.4% | 8.2% | 0.15% | 0.15% | 0.03% | <0.01% |
| Jun 2026 | 89.7% | 9.9% | 0.18% | 0.18% | 0.03% | <0.01% |
| Jul 2026 | 91.3% | 8.2% | 0.2% | 0.2% | 0.03% | <0.01% |
| Aug 2026 | 89.6% | 9.9% | 0.24% | 0.21% | 0.04% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Atera and Hapro comparison changed over the last 12 months?
3 findings
- Hapro was ahead of Atera in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Atera’s estimated Share of Search among car roof box brands worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches moved from 90 to 170.
- Across the 11 months ending August 2026, Hapro’s estimated Share of Search among car roof box brands worldwide moved from 0.14% to 0.24%, and its estimated monthly branded searches moved from 480 to 1K.
How did search popularity change for car roof box brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Atera’s and Hapro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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