Brandwave

How popular isCurt in search?

In September 2026, there were an estimated 2.8K branded searches for Curt worldwide which held steady over the last 12 months. Curt holds 0.92% estimated Share of Search among cargo carrier brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Thule99.1%
  2. Curt0.92%
  3. Yakima<0.01%
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Which cargo carrier brands compete with Curt?

Curt against cargo carrier brands worldwide, by month

Share of Search by month for Thule, Curt. The figures are in the table below the chart.

View monthly share of search table
MonthThuleCurtYakima
Oct 202599%0.94%<0.01%
Nov 202599.4%0.6%<0.01%
Dec 202599.4%0.58%<0.01%
Jan 202699.3%0.65%<0.01%
Feb 202699.2%0.81%<0.01%
Mar 202699.1%0.94%<0.01%
Apr 202698.7%1.3%0.01%
May 202698.7%1.3%<0.01%
Jun 202699%0.99%0.01%
Jul 202699.2%0.79%<0.01%
Aug 202699.2%0.84%<0.01%
Sep 202699.1%0.92%<0.01%
  1. 1.Thule

    99.1%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  2. 2.Curt

    0.92%

    Held 2nd. 2.8K estimated branded searches, -10.9% vs prior month. Share +0.1 points.

  3. 3.Yakima

    <0.01%

    Held 3rd. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Curt and its closest rivals

How has branded search demand for Curt changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Curt worldwide held steady, from 2.9K to 2.8K.
  • Across the 12 months ending September 2026, Curt’s estimated Share of Search among cargo carrier brands worldwide held steady, from 0.94% to 0.92%.

How did search popularity change for cargo carrier brands worldwide in September 2026?

  1. Estimated monthly branded searches for Yakima worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.

Where does Curt compete?

Curt is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cargo basket brands4th of 50.72%Show ranking
Roof basket brands4th of 40.72%Show ranking
Tow bars4th of 60.81%Show ranking
Cargo carrier brands2nd of 30.92%Shown above
Trailer accessories3rd of 62.5%Show ranking

How is Curt measured?

Brandwave collects information about searches that people make online using Curt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • curt cargo carrier
  • curt roof basket
  • curt tow
  • curt tow bar
  • curt trailer

Do you work for Curt? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Curt your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.