Brandwave

Curt vs Kuat:Which is searched more?

In September 2026, Kuat had more branded searches than Curt among cargo basket brands worldwide. Kuat was estimated to have 40.5K branded searches compared to Curt’s 2.8K, and held a 10.5% Share of Search versus Curt’s 0.72%. These are worldwide searches for English-language branded terms.

Share of Search among cargo basket brands worldwide in September 2026Which is more popular in search, Curt or Kuat?
Curt0.72%2.8K searches
vs
Kuat10.5%40.5K searches

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Which is more popular in search, Curt or Kuat?

Compare the cargo basket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Curt and Kuat among cargo basket brands worldwide, by month

Share of Search by month for Kuat, Curt. The figures are in the table below the chart.

View monthly share of search table
MonthThuleKuatRhino-RackCurtYakima
Oct 202576.4%12.6%10.3%0.73%<0.01%
Nov 202578.4%10.5%10.5%0.48%<0.01%
Dec 202580%8.8%10.8%0.46%<0.01%
Jan 202684%6.2%9.2%0.55%<0.01%
Feb 202679.8%8.8%10.7%0.65%<0.01%
Mar 202681.3%8.9%8.9%0.77%<0.01%
Apr 202681.1%8.9%8.9%1.1%<0.01%
May 202683.8%7.5%7.5%1.1%<0.01%
Jun 202681.3%8.9%8.9%0.81%<0.01%
Jul 202685.4%6.3%7.7%0.68%<0.01%
Aug 202681.4%9%9%0.69%<0.01%
Sep 202678.2%10.5%10.5%0.72%<0.01%

How has the Curt and Kuat comparison changed over the last 12 months?

  • Kuat was ahead of Curt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Curt’s estimated Share of Search among cargo basket brands worldwide moved from 0.73% to 0.72%, and its estimated monthly branded searches moved from 2.9K to 2.8K.
  • Across the 12 months ending September 2026, Kuat’s estimated Share of Search among cargo basket brands worldwide moved from 12.6% to 10.5%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for cargo basket brands worldwide in September 2026?

  1. In September 2026, Kuat gained estimated Share of Search among cargo basket brands worldwide, from 9% to 10.5%.

Other head-to-heads among cargo basket brands

How each brand is measured

Brandwave collects information about searches that people make online using Curt’s and Kuat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Curt

5 branded search terms

  • curt cargo carrier
  • curt roof basket
  • curt tow
  • curt tow bar
  • curt trailer

Kuat

1 branded search term

  • kuat

How the Brand Demand Index is measured

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