23Zero vs Front Runner:Which is more popular by branded search?
In August 2026, Front Runner had more branded searches than 23Zero among roof tents worldwide. Front Runner was estimated to have 5.4K branded searches compared to 23Zero’s 40, and held a 1.4% Share of Search versus 23Zero’s 0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, 23Zero or Front Runner?
Compare the roof tents people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Front Runner, 23Zero. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Front Runner | Roofnest | Tepui | iKamper | 23Zero |
|---|---|---|---|---|---|---|
| Oct 2025 | 96.7% | 2.1% | 0.77% | 0.28% | 0.13% | 0.01% |
| Nov 2025 | 97.4% | 1.7% | 0.5% | 0.23% | 0.1% | <0.01% |
| Dec 2025 | 97.9% | 1.4% | 0.35% | 0.19% | 0.09% | <0.01% |
| Jan 2026 | 98.3% | 1.2% | 0.28% | 0.16% | 0.09% | <0.01% |
| Feb 2026 | 97.4% | 1.7% | 0.42% | 0.28% | 0.13% | 0.01% |
| Mar 2026 | 97.7% | 1.4% | 0.5% | 0.27% | 0.13% | <0.01% |
| Apr 2026 | 97.6% | 1.4% | 0.64% | 0.23% | 0.13% | <0.01% |
| May 2026 | 98% | 1.2% | 0.52% | 0.19% | 0.13% | <0.01% |
| Jun 2026 | 97.7% | 1.4% | 0.5% | 0.23% | 0.16% | <0.01% |
| Jul 2026 | 98% | 1.2% | 0.41% | 0.22% | 0.16% | <0.01% |
| Aug 2026 | 97.5% | 1.4% | 0.64% | 0.26% | 0.19% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the 23Zero and Front Runner comparison changed over the last 12 months?
3 findings
- Front Runner was ahead of 23Zero in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, 23Zero’s estimated Share of Search among roof tents worldwide held steady at 0.01%, and its estimated monthly branded searches held steady at 40.
- Across the 11 months ending August 2026, Front Runner’s estimated Share of Search among roof tents worldwide moved from 2.1% to 1.4%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for roof tents worldwide in August 2026?
1 change
Estimated monthly branded searches for Front Runner worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using 23Zero’s and Front Runner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
23Zero
1 branded search term
- 23 zero roof tent
Front Runner
1 branded search term
- front runner roof rack
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.