Front Runner vs Thule:Which is searched more?
In September 2026, Thule had more branded searches than Front Runner among load bars brands worldwide. Thule was estimated to have 301K branded searches compared to Front Runner’s 90.5K, and held a 76.9% Share of Search versus Front Runner’s 23.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Front Runner or Thule?
Compare the load bars brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thule, Front Runner. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Front Runner | Yakima |
|---|---|---|---|
| Oct 2025 | 73.2% | 26.8% | <0.01% |
| Nov 2025 | 73.2% | 26.8% | <0.01% |
| Dec 2025 | 73.2% | 26.8% | <0.01% |
| Jan 2026 | 73.2% | 26.8% | <0.01% |
| Feb 2026 | 76.9% | 23.1% | <0.01% |
| Mar 2026 | 77% | 23% | <0.01% |
| Apr 2026 | 77% | 23% | <0.01% |
| May 2026 | 80.4% | 19.6% | <0.01% |
| Jun 2026 | 77% | 23% | <0.01% |
| Jul 2026 | 80.4% | 19.6% | <0.01% |
| Aug 2026 | 77% | 23% | <0.01% |
| Sep 2026 | 76.9% | 23.1% | <0.01% |
How has the Front Runner and Thule comparison changed over the last 12 months?
3 findings
- Thule was ahead of Front Runner in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Front Runner’s estimated Share of Search among load bars brands worldwide moved from 26.8% to 23.1%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Thule’s estimated Share of Search among load bars brands worldwide moved from 73.2% to 76.9%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for load bars brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Front Runner worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Front Runner’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Front Runner
1 branded search term
- front runner
Thule
1 branded search term
- thule
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.