Brandwave

Square vs TikTok:Which is searched more?

In September 2026, TikTok had more branded searches than Square among shower Head brands worldwide. TikTok was estimated to have 151M branded searches compared to Square’s 102K, and held a 97.9% Share of Search versus Square’s 0.07%. These are worldwide searches for English-language branded terms.

Share of Search among shower Head brands worldwide in September 2026Which is more popular in search, Square or TikTok?
Square0.07%102K searches
vs
TikTok97.9%151M searches
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Which is more popular in search, Square or TikTok?

Compare the shower head brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Square and TikTok among shower Head brands worldwide, by month

Share of Search by month for TikTok, Square. The figures are in the table below the chart.

View monthly share of search table
MonthTikTokSmartAquaGroheHansgroheSquareT3Methven
Oct 202597.4%1.4%0.65%0.19%0.16%0.07%0.05%<0.01%
Nov 202597.4%1.4%0.65%0.19%0.16%0.07%0.08%<0.01%
Dec 202597.4%1.4%0.65%0.16%0.13%0.06%0.14%<0.01%
Jan 202697.4%1.4%0.65%0.19%0.19%0.08%0.07%<0.01%
Feb 202697.5%1.4%0.53%0.19%0.16%0.09%0.09%<0.01%
Mar 202697.4%1.4%0.65%0.19%0.16%0.11%0.07%<0.01%
Apr 202697.9%1.2%0.53%0.13%0.13%0.1%0.05%<0.01%
May 202697.8%1.2%0.53%0.13%0.13%0.12%0.06%<0.01%
Jun 202697.9%1.2%0.53%0.13%0.11%0.12%0.04%<0.01%
Jul 202698.1%0.97%0.53%0.13%0.13%0.1%0.04%<0.01%
Aug 202697.9%1.2%0.53%0.13%0.11%0.09%0.05%<0.01%
Sep 202697.9%1.2%0.53%0.13%0.11%0.07%0.05%<0.01%

How has the Square and TikTok comparison changed over the last 12 months?

  • TikTok was ahead of Square in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Square’s estimated Share of Search among shower Head brands worldwide held steady at 0.07%, and its estimated monthly branded searches moved from 95.1K to 102K.
  • Across the 12 months ending September 2026, TikTok’s estimated Share of Search among shower Head brands worldwide moved from 97.4% to 97.9%, and its estimated monthly branded searches moved from 124M to 151M.

How did search popularity change for shower Head brands worldwide in September 2026?

  1. Estimated monthly branded searches for TikTok worldwide rose 21.8% over 12 measured months, from 124M to 151M in September 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Square’s and TikTok’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Square

53 branded search terms

  • handheld square terminal
  • ipad square pos
  • mobile pos square
  • pos square
  • pos square app
  • pos square stand
  • pos square system
  • pos square terminal
  • printer for square pos
  • square app pos
  • square kds app
  • square point of sale
  • square point of sale device
  • square point of sale equipment
  • square point of sale ipad
  • square point of sale pos
  • square point of sale printer
  • square point of sale stand
  • square point of sale system
  • square point of sale terminal
  • square pos
  • square pos app
  • square pos apps
  • square pos charges
  • square pos device
  • square pos devices
  • square pos equipment
  • square pos fees
  • square pos for ipad
  • square pos for iphone
  • square pos handheld
  • square pos hardware
  • square pos ipad
  • square pos iphone
  • square pos machine
  • square pos printer
  • square pos reader
  • square pos scanner
  • square pos software
  • square pos solutions

1–40 of 53

TikTok

1 branded search term

  • tiktok

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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