Brandwave

How popular isTikTok in search?

In September 2026, there were an estimated 151M branded searches for TikTok worldwide which is up 21.8% over the last 12 months. TikTok holds 97.9% estimated Share of Search among shower Head brands worldwide and is ranked 1st of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. TikTok97.9%
  2. Smart1.2%
  3. Aqua0.53%
  4. Grohe0.13%
  5. Hansgrohe0.11%
  6. Square0.07%
  7. T30.05%
  8. Methven<0.01%
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Which shower Head brands compete with TikTok?

TikTok against shower Head brands worldwide, by month

Share of Search by month for TikTok. The figures are in the table below the chart.

View monthly share of search table
MonthTikTokSmartAquaGroheHansgroheSquareT3Methven
Oct 202597.4%1.4%0.65%0.19%0.16%0.07%0.05%<0.01%
Nov 202597.4%1.4%0.65%0.19%0.16%0.07%0.08%<0.01%
Dec 202597.4%1.4%0.65%0.16%0.13%0.06%0.14%<0.01%
Jan 202697.4%1.4%0.65%0.19%0.19%0.08%0.07%<0.01%
Feb 202697.5%1.4%0.53%0.19%0.16%0.09%0.09%<0.01%
Mar 202697.4%1.4%0.65%0.19%0.16%0.11%0.07%<0.01%
Apr 202697.9%1.2%0.53%0.13%0.13%0.1%0.05%<0.01%
May 202697.8%1.2%0.53%0.13%0.13%0.12%0.06%<0.01%
Jun 202697.9%1.2%0.53%0.13%0.11%0.12%0.04%<0.01%
Jul 202698.1%0.97%0.53%0.13%0.13%0.1%0.04%<0.01%
Aug 202697.9%1.2%0.53%0.13%0.11%0.09%0.05%<0.01%
Sep 202697.9%1.2%0.53%0.13%0.11%0.07%0.05%<0.01%

  1. 1.TikTok

    97.9%

    Held 1st. 151M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Smart

    1.2%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Aqua

    0.53%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Grohe

    0.13%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Hansgrohe

    0.11%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Square

    0.07%

    Held 6th. 102K estimated branded searches, -23.6% vs prior month. Share 0 points.

  7. 7.T3

    0.05%

    Held 7th. 82.2K estimated branded searches, +17.3% vs prior month. Share 0 points.

  8. 8.Methven

    <0.01%

    Held 8th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.

Compare search popularity between TikTok and its closest rivals

Every comparison with TikTok

How has branded search demand for TikTok changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for TikTok worldwide rose from 124M to 151M.
  • Across the 12 months ending September 2026, TikTok’s estimated Share of Search among shower Head brands worldwide held steady, from 97.4% to 97.9%.

How did search popularity change for shower Head brands worldwide in September 2026?

  1. Estimated monthly branded searches for TikTok worldwide rose 21.8% over 12 measured months, from 124M to 151M in September 2026.

  2. Estimated monthly branded searches for T3 worldwide rose 17.5% over 12 measured months, from 70K to 82.2K in September 2026.

  3. Estimated monthly branded searches for Grohe worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  4. Estimated monthly branded searches for Methven worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

  5. Estimated monthly branded searches for Hansgrohe worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

Where does TikTok compete?

TikTok is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Social media platforms5th of 95.1%Show ranking
Shower Head brands1st of 897.9%Shown above

How is TikTok measured?

Brandwave collects information about searches that people make online using TikTok’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tiktok

Do you work for TikTok? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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