Brandwave

Grohe vs TikTok:Which is searched more?

In September 2026, TikTok had more branded searches than Grohe among shower Head brands worldwide. TikTok was estimated to have 151M branded searches compared to Grohe’s 201K, and held a 97.9% Share of Search versus Grohe’s 0.13%. These are worldwide searches for English-language branded terms.

Share of Search among shower Head brands worldwide in September 2026Which is more popular in search, Grohe or TikTok?
Grohe0.13%201K searches
vs
TikTok97.9%151M searches

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Which is more popular in search, Grohe or TikTok?

Compare the shower head brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Grohe and TikTok among shower Head brands worldwide, by month

Share of Search by month for TikTok, Grohe. The figures are in the table below the chart.

View monthly share of search table
MonthTikTokSmartAquaGroheHansgroheSquareT3Methven
Oct 202597.4%1.4%0.65%0.19%0.16%0.07%0.05%<0.01%
Nov 202597.4%1.4%0.65%0.19%0.16%0.07%0.08%<0.01%
Dec 202597.4%1.4%0.65%0.16%0.13%0.06%0.14%<0.01%
Jan 202697.4%1.4%0.65%0.19%0.19%0.08%0.07%<0.01%
Feb 202697.5%1.4%0.53%0.19%0.16%0.09%0.09%<0.01%
Mar 202697.4%1.4%0.65%0.19%0.16%0.11%0.07%<0.01%
Apr 202697.9%1.2%0.53%0.13%0.13%0.1%0.05%<0.01%
May 202697.8%1.2%0.53%0.13%0.13%0.12%0.06%<0.01%
Jun 202697.9%1.2%0.53%0.13%0.11%0.12%0.04%<0.01%
Jul 202698.1%0.97%0.53%0.13%0.13%0.1%0.04%<0.01%
Aug 202697.9%1.2%0.53%0.13%0.11%0.09%0.05%<0.01%
Sep 202697.9%1.2%0.53%0.13%0.11%0.07%0.05%<0.01%

How has the Grohe and TikTok comparison changed over the last 12 months?

  • TikTok was ahead of Grohe in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Grohe’s estimated Share of Search among shower Head brands worldwide moved from 0.19% to 0.13%, and its estimated monthly branded searches moved from 246K to 201K.
  • Across the 12 months ending September 2026, TikTok’s estimated Share of Search among shower Head brands worldwide moved from 97.4% to 97.9%, and its estimated monthly branded searches moved from 124M to 151M.

How did search popularity change for shower Head brands worldwide in September 2026?

  1. Estimated monthly branded searches for TikTok worldwide rose 21.8% over 12 measured months, from 124M to 151M in September 2026.

  2. Estimated monthly branded searches for Grohe worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Grohe’s and TikTok’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Grohe

1 branded search term

  • grohe

TikTok

1 branded search term

  • tiktok

How the Brand Demand Index is measured

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