Smart vs TikTok:Which is searched more?
In September 2026, TikTok had more branded searches than Smart among shower Head brands worldwide. TikTok was estimated to have 151M branded searches compared to Smart’s 1.8M, and held a 97.9% Share of Search versus Smart’s 1.2%. These are worldwide searches for English-language branded terms.
Follow Smart vs TikTok and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Smart or TikTok?
Compare the shower head brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TikTok, Smart. The figures are in the table below the chart.
View monthly share of search table
| Month | TikTok | Smart | Aqua | Grohe | Hansgrohe | Square | T3 | Methven |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 97.4% | 1.4% | 0.65% | 0.19% | 0.16% | 0.07% | 0.05% | <0.01% |
| Nov 2025 | 97.4% | 1.4% | 0.65% | 0.19% | 0.16% | 0.07% | 0.08% | <0.01% |
| Dec 2025 | 97.4% | 1.4% | 0.65% | 0.16% | 0.13% | 0.06% | 0.14% | <0.01% |
| Jan 2026 | 97.4% | 1.4% | 0.65% | 0.19% | 0.19% | 0.08% | 0.07% | <0.01% |
| Feb 2026 | 97.5% | 1.4% | 0.53% | 0.19% | 0.16% | 0.09% | 0.09% | <0.01% |
| Mar 2026 | 97.4% | 1.4% | 0.65% | 0.19% | 0.16% | 0.11% | 0.07% | <0.01% |
| Apr 2026 | 97.9% | 1.2% | 0.53% | 0.13% | 0.13% | 0.1% | 0.05% | <0.01% |
| May 2026 | 97.8% | 1.2% | 0.53% | 0.13% | 0.13% | 0.12% | 0.06% | <0.01% |
| Jun 2026 | 97.9% | 1.2% | 0.53% | 0.13% | 0.11% | 0.12% | 0.04% | <0.01% |
| Jul 2026 | 98.1% | 0.97% | 0.53% | 0.13% | 0.13% | 0.1% | 0.04% | <0.01% |
| Aug 2026 | 97.9% | 1.2% | 0.53% | 0.13% | 0.11% | 0.09% | 0.05% | <0.01% |
| Sep 2026 | 97.9% | 1.2% | 0.53% | 0.13% | 0.11% | 0.07% | 0.05% | <0.01% |
How has the Smart and TikTok comparison changed over the last 12 months?
3 findings
- TikTok was ahead of Smart in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Smart’s estimated Share of Search among shower Head brands worldwide moved from 1.4% to 1.2%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 12 months ending September 2026, TikTok’s estimated Share of Search among shower Head brands worldwide moved from 97.4% to 97.9%, and its estimated monthly branded searches moved from 124M to 151M.
How did search popularity change for shower Head brands worldwide in September 2026?
1 change
Estimated monthly branded searches for TikTok worldwide rose 21.8% over 12 measured months, from 124M to 151M in September 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Smart’s and TikTok’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.