How popular isToast in search?
In September 2026, there were an estimated 41.5K branded searches for Toast worldwide which is down 16.7% over the last 12 months. Toast holds 0.8% estimated Share of Search among retail tech worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Shopify96.1%
Square2.1%
Toast0.8%
Lightspeed0.63%
NewStore0.43%
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Where does Toast compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Retail tech | 3rd of 5 | 0.8% | Shown below |
| POS printer brands | 3rd of 4 | 3.9% | Show ranking |
| Retail and hospitality POS systems | 3rd of 7 | 8.6% | Show ranking |
| Point of sale hardware | 3rd of 6 | 11.7% | Show ranking |
| Handheld POS brands | 3rd of 4 | 14.8% | Show ranking |
| Point of sale systems | 2nd of 5 | 17.1% | Show ranking |
| Cash drawer brands | 2nd of 3 | 21.7% | Show ranking |
| Restaurant ordering platforms | 2nd of 6 | 23.7% | Show ranking |
| Restaurant POS systems | 1st of 5 | 32.7% | Show ranking |
| Restaurant management software | 1st of 5 | 37.7% | Show ranking |
Which retail tech compete with Toast?
Share of Search by month for Shopify, Square, Toast. The figures are in the table below the chart.
View monthly share of search table
| Month | Shopify | Square | Toast | Lightspeed | NewStore |
|---|---|---|---|---|---|
| Oct 2025 | 95.8% | 2% | 0.95% | 0.86% | 0.35% |
| Nov 2025 | 96.2% | 1.9% | 0.79% | 0.76% | 0.35% |
| Dec 2025 | 96.5% | 1.7% | 0.8% | 0.63% | 0.35% |
| Jan 2026 | 95.8% | 2.2% | 0.95% | 0.74% | 0.35% |
| Feb 2026 | 95.6% | 2.4% | 0.93% | 0.73% | 0.34% |
| Mar 2026 | 94.8% | 2.9% | 0.95% | 0.89% | 0.42% |
| Apr 2026 | 94.9% | 3% | 0.95% | 0.8% | 0.34% |
| May 2026 | 94.3% | 3.6% | 0.94% | 0.78% | 0.34% |
| Jun 2026 | 94.3% | 3.8% | 0.92% | 0.67% | 0.34% |
| Jul 2026 | 94.9% | 3.2% | 0.81% | 0.64% | 0.42% |
| Aug 2026 | 95.3% | 2.7% | 0.79% | 0.73% | 0.42% |
| Sep 2026 | 96.1% | 2.1% | 0.8% | 0.63% | 0.43% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 96.1% | 5M | -0.24% | +0.7 points | |
| 2, held 2nd | 2.1% | 110K | -24% | -0.6 points | |
| 3, held 3rd | 0.8% | 41.5K | -0.81% | 0 points | |
| 4, held 4th | 0.63% | 32.7K | -14.4% | -0.1 points | |
| 5, held 5th | 0.43% | 22.2K | 0% | 0 points |
1.
Shopify96.1%
Held 1st. 5M estimated branded searches, -0.24% vs prior month. Share +0.7 points.
2.
Square2.1%
Held 2nd. 110K estimated branded searches, -24% vs prior month. Share -0.6 points.
3.
Toast0.8%
Held 3rd. 41.5K estimated branded searches, -0.81% vs prior month. Share 0 points.
0.63%
Held 4th. 32.7K estimated branded searches, -14.4% vs prior month. Share -0.1 points.
5.
NewStore0.43%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Toast and its closest rivals
Every comparison with Toast
21 comparisons
- ALOHA vs Toast
- Epson vs Toast
- Toast vs Verifone
- Shopify vs Toast
- Square vs Toast
- Loyverse vs Toast
- Newland vs Toast
- Clover vs Toast
- Epos Now vs Toast
- Ingenico vs Toast
- Lightspeed vs Toast
- NewStore vs Toast
- Shopify POS vs Toast
- Restaurant365 vs Toast
- ChowNow vs Toast
- MarketMan vs Toast
- Toast vs TouchBistro
- GloriaFood vs Toast
- Revel Systems vs Toast
- Toast vs UpMenu
- MenuDrive vs Toast
How has branded search demand for Toast changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Toast worldwide fell from 49.9K to 41.5K.
- Across the 12 months ending September 2026, Toast’s estimated Share of Search among retail tech worldwide held steady, from 0.95% to 0.8%.
How did search popularity change for retail tech worldwide in September 2026?
5 changes
In September 2026, Shopify gained estimated Share of Search among retail tech worldwide, from 95.3% to 96.1%.
In September 2026, Square lost estimated Share of Search among retail tech worldwide, from 2.7% to 2.1%.
Estimated monthly branded searches for NewStore worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.
Estimated monthly branded searches for Lightspeed worldwide fell 27.1% over 12 measured months, from 44.9K to 32.7K in September 2026.
Estimated monthly branded searches for Toast worldwide fell 16.7% over 12 measured months, from 49.9K to 41.5K in September 2026.
How is Toast measured?
Brandwave collects information about searches that people make online using Toast’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
27 branded search terms
- handheld toast pos
- pos toast
- pos toast system
- pos toasttab
- toast point of sale
- toast point of sale system
- toast pos
- toast pos app
- toast pos company
- toast pos demo
- toast pos fees
- toast pos handheld
- toast pos hardware
- toast pos kiosk
- toast pos menu
- toast pos printer
- toast pos restaurant
- toast pos sales
- toast pos screen
- toast pos software
- toast pos system
- toast pos systems
- toast pos terminal
- toast pos training
- toast restaurant pos
- toast tab pos
- toasttab pos
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Is Toast your brand?
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